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Retricted access

Research article

First published 2009-7

Brand Momentum: The Measure of Great Pharmaceutical Brands

Paul W. Tebbey, Jennifer K. Bergheiser, Rachel N. Mattick

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2001-9

Brand Medicine: Use and Future Potential of Branding in Pharmaceutical Markets

Tom Blackett, Tom Harrison

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2001-9

Pharmaceutical Brands: Do they Really Exist?

Giles Moss

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2007-9

What can the Pharmaceutical World Learn from Consumer Branding Practice?

Giles D. Moss

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2007-3

Marketing Strategy: Are Consumers Really Influenced by Brands When Purchasing Pharmaceutical Products?

Zahra Ladha

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2008-3

Pharmaceutical Branding: ‘To Brand or Not to Brand’

Stephen Griffiths

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 1983-7

A Comparison of Pharmaceutical Manufacturers as a Source of Drug Information to a Telephone Inquiry: Generic vs Brand

Joyce A. Generali, Linda Hogan

Therapeutic Innovation & Regulatory Science

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Research article

First published 2002-7

Pharmaceuticals: The New Brand Arena

Mike Owen, Jon Chandler

International Journal of Market Research

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Research article

First published 2012-5

Importance of ‘brand loyalty,brand awareness and perceived quality parameters’ in building brand equity in the Indian pharmaceutical industry

Sanjeev Kumar Panchal, Bilal Mustafa Khan, S Ramesh

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2012-11

Content analysis of efficacy descriptions on branded pharmaceutical websites

Joel J Davis

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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