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Research article

First published 2009-7

Brand Momentum: The Measure of Great Pharmaceutical Brands

Paul W. Tebbey, Jennifer K. Bergheiser, Rachel N. Mattick

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Other

First published 2004-1

A Brand Logic for Pharma?: A Possible Strategy Based on FMCG Experience

Giles Moss, Isabelle Schuiling

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2001-9

Pharmaceutical Brands: Do they Really Exist?

Giles Moss

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2009-4

Beyond Transactional Management: Transformational Lessons for Pharmaceutical Sales and Marketing Managers

Engelbert Tjeenk Willink

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2013-3

Legal defenses and outcomes in Paragraph IV patent litigation

Gregory Glass

Journal of Generic Medicines: The Business Journal for the Generic Medicines Sector

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Research article

First published 2001-9

Brand Medicine: Use and Future Potential of Branding in Pharmaceutical Markets

Tom Blackett, Tom Harrison

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2012-7

Strategic Implication of Pharmaceutical Packaging to Enhance Prescription from Indian Doctors - A Study on the Four Metro Cities

Thomas Mathew, R.K. Srivastava

Business Perspectives and Research

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Research article

First published 1998-2

Late Mover Advantage: How Innovative Late Entrants Outsell Pioneers

Venkatesh Shankar, Gregory S. Carpenter, Lakshman Krishnamurthi

Journal of Marketing Research

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Research article

First published 2005-7

Meeting the Challenge of Growth and Profitability

Brian Tempest

Journal of Generic Medicines: The Business Journal for the Generic Medicines Sector

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Other

First published 2007-1

Customer-Driven Positioning: The Next Generation Approach to Pharmaceutical Product Positioning

Richard B. Vanderveer, Noah M. Pines

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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