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Research article

First published 2025

Destination Marketing Effectiveness: The Matching Effect Between Destination Logos and Advertising Persuasion Tactics

Lilei Wang, Zeyuan Luo

Journal of Travel Research

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Research article

First published 2018-7

From persuasive messages to tactics: Exploring children’s knowledge and judgement of new advertising formats

Pieter De Pauw, Ralf De Wolf, Liselot Hudders [...]

New Media & Society

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Research article

First published 2017-9

Interaction of Personality and Persuasion Tactics in Email Phishing Attacks

Patrick Lawson, Olga Zielinska, Carl Pearson [...]

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

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Research article

First published 2023-6

Wastewater Wars: Using Persuasion Tactics to Overcome Cognitive Distortions

Kelsey K. Breer, Sophia T. Perry, Jeffrey P. Morgan [...]

Management Teaching Review

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Research article

First published 2008-4

An Examination of the Effects of Activating Persuasion Knowledge on Consumer Response to Brands Engaging in Covert Marketing

Mei-Ling Wei, Eileen Fischer, Kelley J. Main

Journal of Public Policy & Marketing

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Research article

First published 2025-2

Increasing mediators’ perceived responsibility: The role of persuasive attacks in vicarious relative-led family mediation

Jiewen Wu, Ling Zhou

Discourse Studies

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Research article

First published 2023-1

Protests and persuasion: Partisanships effect on evaluating nonviolent tactics in the United States

Sarah E Croco, Kathleen Gallagher Cunningham, Taylor Vincent

Journal of Peace Research

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Research article

First published 1996-2

Effectiveness of “Begging” as a Persuasive Tactic for Improving Response Rate on a Client/Agency Mail Survey

Michael L. Maynard

Psychological Reports

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Research article

First published 2017-10

How Advertorials Deactivate Advertising Schema: MTurk-Based Experiments to Examine Persuasion Tactics and Outcomes in Health Advertisements

Sunny Jung Kim, Jeffrey T. Hancock

Communication Research

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Research article

First published 2018-12

When context trumps culture: Persuasion in international business disputes

Nurit Zaidman, Rinat Itzhaki, Oded Shenkar

International Journal of Cross Cultural Management

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