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1-3 of 3 results for personal selling elasticity

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Research article

First published 2010-10

Personal Selling Elasticities: A Meta-Analysis

Sönke Albers, Murali K. Mantrala, Shrihari Sridhar

Journal of Marketing Research

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Research article

First published 2017-12

Christine Köhler, Murali K. Mantrala, Sönke Albers [...]

Journal of Marketing Research

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Research article

First published 2007-4

Murali K. Mantrala, Prasad A. Naik, Shrihari Sridhar [...]

Journal of Marketing