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Research article

First published 2018-12

Direct and Moderating Influence of Perceived Fit,Risk and Parent Brand Trust on Brand Extension Success of a Personal Care Brand in India

Vibhuti Tripathi, Pooja Rastogi, Suresh Kumar

Global Business Review

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Research article

First published 2012-9

Using Brand Personality to Enhance Brand Trust and Perceived Value: An Empirical Study of the Brand Lux

Amanpreet Kang, Himani Sharma

Asia-Pacific Journal of Management Research and Innovation

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Research article

First published 2022-12

Allergenicity and Economic Value of Store-Brand versus Comparable Name-Brand Personal Care Products

Jaewon Lee, Anita Yau, Vincent A. DeLeo [...]

Dermatitis®

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Research article

First published 2002-12

A New Beginning: Personal Experiences of a Brand New Integrated Care Pathway Facilitator

Alison Woods

International Journal of Care Coordination

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Research article

First published 2005-02

Marketization and the Recasting of the Professional Self

Daniel J. Lair, Katie Sullivan, George Cheney

Management Communication Quarterly

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Research article

First published 2008-7

Measurement and Validity of Jennifer Aaker's Brand Personality Scale for Colgate Brand

Bejoy John Thomas, P C Sekar

Vikalpa: The Journal for Decision Makers

Free access

Research article

First published 2007-03

Generic and Branded Drugs for the Treatment of People Living With HIV/AIDS

John A. Bartlett, Eva P. Muro

Journal of the International Association of Providers of AIDS Care (JIAPAC)

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Research article

First published 2015

An Investigation of Variation in Brand Growth and Decline across Categories

Giang Tue Trinh, Zachary William Anesbury

International Journal of Market Research

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Case report

First published 2023-6

White Label Fragrances: Struggles of Small Business in Botswana

Jashim Uddin Ahmed, Asma Ahmed, Mohammad Jasim Uddin [...]

Journal of Operations and Strategic Planning

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Research article

First published 2025-9

Gen Z Perspectives on Indian Beauty and Personal Care Websites: A Behavioural Reasoning Theory Approach

K. Priyadharshini

Abhigyan

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