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Articles (31)

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1-10 of 31 results for personal brand authenticity

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Select article: Exploring the Link Between Stability and Brand Loyalty: Insights from Celebrity Personal Brand

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Research article

First published 2025-12

Exploring the Link Between Stability and Brand Loyalty: Insights from Celebrity Personal Brand

Shibin K, Abdul Azees P

Metamorphosis: A Journal of Management Research

Select article: The Role of Brand Authenticity and Existential Authenticity in Building Brand Loyalty Toward LGBT-Friendly Hotels

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First published 2024-11

The Role of Brand Authenticity and Existential Authenticity in Building Brand Loyalty Toward LGBT-Friendly Hotels

Juhee Kang, Heejung Ro

Journal of Hospitality & Tourism Research

Select article: Brand Authenticity and Brand Attachment: How Online Communities Built on Social Networking Vehicles Moderate the Consumers’ Brand Attachment

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Research article

First published 2019-7

Brand Authenticity and Brand Attachment: How Online Communities Built on Social Networking Vehicles Moderate the Consumers’ Brand Attachment

Vikas Arya, Hemraj Verma, Deepa Sethi [...]

IIM Kozhikode Society & Management Review

Select article: Building relationship orientation among travelers through destination brand authenticity

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First published 2023-7

Building relationship orientation among travelers through destination brand authenticity

Vikas Kumar, Vikrant Kaushal, Arun Kumar Kaushik

Journal of Vacation Marketing

Select article: How to Measure Alignment in Perceptions of Brand Personality within Online Communities: Interdisciplinary Insights

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First published 2016-8

How to Measure Alignment in Perceptions of Brand Personality within Online Communities: Interdisciplinary Insights

Silvia Ranfagni, Belinda Crawford Camiciottoli, Monica Faraoni

Journal of Interactive Marketing

Select article: Putting the Person Back in Person-Brands: Understanding and Managing the Two-Bodied Brand

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First published 2019-8

Putting the Person Back in Person-Brands: Understanding and Managing the Two-Bodied Brand

Susan Fournier, Giana M. Eckhardt

Journal of Marketing Research

Select article: Transformative brand experiences and consumer-based brand equity in heritage tourism: The role of authenticity and motives

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Research article

First published 2026-1

Transformative brand experiences and consumer-based brand equity in heritage tourism: The role of authenticity and motives

Effie Steriopoulos, John Hall, Leonie Lockstone-Binney [...]

Journal of Vacation Marketing

Select article: The Slang Paradox: Connecting or Disconnecting with Consumers?

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First published 2025-10

The Slang Paradox: Connecting or Disconnecting with Consumers?

Bryce Pyrah, Jing Wang, Yiyi Li [...]

Journal of Marketing Research

Select article: Antecedents and consequences of the creative food tourism experience: Brand equity insights

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Research article

First published 2026-1

Antecedents and consequences of the creative food tourism experience: Brand equity insights

Ahmed Magdy

Tourism and Hospitality Research

Select article: ExploringHotel Vibes:Dimensions and Scale Development Hotel Personality

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First published 2024-12

ExploringHotel Vibes:Dimensions and Scale Development Hotel Personality

Joo Young Kim, Yerin Yhee, Sung-Byung Yang

Journal of Smart Tourism

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