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Research article

First published 2019-8

Putting the Person Back in Person-Brands: Understanding and Managing the Two-Bodied Brand

Susan Fournier, Giana M. Eckhardt

Journal of Marketing Research

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Research article

First published 2022-9

Athlete Interrupted: Exploration of Athletes’ Personal Brand Management in Times of Crisis

Nataliya Bredikhina, Katherine Sveinson, Thilo Kunkel

Sport Marketing Quarterly

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Research article

First published 2018-3

How I Perform is Not Enough: Exploring Branding Barriers Faced by Elite Female Athletes

Jami Lobpries, Gregg Bennett, Natasha Brison

Sport Marketing Quarterly

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Research article

First published 2021-3

Working It: Managing Professional Brands in Prestigious Posts

Marie-Agnès Parmentier, Eileen Fischer

Journal of Marketing

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Research article

First published 2018-6

One Chance for Your Best First Impression: Tips for New Pharmacists

Kathryn K. Marwitz, John B. Hertig, Robert J. Weber

Hospital Pharmacy

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Research article

First published 2009-2

Gender Dimensions of Brand Personality

Bianca Grohmann

Journal of Marketing Research

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Research article

First published 2010-4

Brand Extension Strategy Planning: Empirical Estimation of Brand–Category Personality Fit and Atypicality

Rajeev Batra, Peter Lenk, Michel Wedel

Journal of Marketing Research

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Research article

First published 2019-11

Discovering Emerging Research Topics for Brand Personality: A Bibliometric Analysis

Juan Sebastián Lara-Rodríguez, Camilo Rojas-Contreras, Edison Jair Duque Oliva

Australasian Marketing Journal

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Research article

First published 2010-3

A New Approach to Measure Perceived Brand Personality Associations among Consumers

Bob Heere

Sport Marketing Quarterly

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Research article

First published 2012-7

Dimensions of Corporate Brand Personality: An Empirical Study on the Leading Bank Brands Operating in Gujarat State of India

Dr. Ritesh K. Patel

Paradigm: A Management Research Journal

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