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Research article

First published 2025

The effect of product display,availability upon perceived safety and perceived quality for word of mouth and food brand’s loyalty

Pranay Verma

Tourism and Hospitality Research

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Research article

First published 2009-12

Is Your Product on the Right Side? The “Location Effect” on Perceived Product Heaviness and Package Evaluation

Xiaoyan Deng, Barbara E. Kahn

Journal of Marketing Research

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Research article

First published 2005-12

Consumer Vulnerability to Perceived Product Similarity Problems: Scale Development and Identification

Gianfranco Walsh, Vincent-Wayne Mitchell

Journal of Macromarketing

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Research article

First published 2020-11

A Model and Empirical Test of Evolving Consumer Perceived Brand Innovativeness and its two-way Relationship with Consumer Perceived Product Innovativeness

Rahil Shams, Mark Brown, Frank Alpert

Australasian Marketing Journal

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Research article

First published 2020-6

The destiny of replaced technological products: The influence of perceived residual value

Dominique Kréziak, Isabelle Prim-Allaz, Elisabeth Robinot

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2011-8

The Effect of the Number of Product Subcategories on Perceived Variety and Shopping Experience in an Online Store

Chingching Chang

Journal of Interactive Marketing

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Research article

First published 2022-1

Perceived Life Expectancy Predicts Time Investment in Productive Aging Activities: An Ecological Momentary Assessment Study

Hao Luo, Gloria H. Y. Wong, Jennifer Y. M. Tang [...]

Research on Aging

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Research article

First published 2015-4

Perceived Risk,Product Returns,and Optimal Resource Allocation: Evidence from a Field Experiment

J. Andrew Petersen, V. Kumar

Journal of Marketing Research

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Research article

First published 2024

Contrasting the Efficacy of the Type of Influencer to the Type of Product: The Mediating Effect of Perceived Authenticity

Wesam Osman Abdelsattar, Hamed Shamma, Mariam Amr

Global Business Review

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Research article

First published 2017-6

Does Brand Personality and Perceived Product Quality Play a Major Role in Mobile Phone Consumers’ Switching Behaviour?

S. R. Nikhashemi, Naser Valaei, Arun Kumar Tarofder

Global Business Review

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