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Research article

First published 2020-6

The destiny of replaced technological products: The influence of perceived residual value

Dominique Kréziak, Isabelle Prim-Allaz, Elisabeth Robinot

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2008-9

Understanding the Perceived Value of Mass Customization: The Distinction between Product Value and Experiential Value of Co-Design

Aurélie Merle, Jean-Louis Chandon, Elyette Roux

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2014-5

The impact of a product-harm crisis on customer perceived value

Baolong Ma, Lin Zhang, Gao Wang [...]

International Journal of Market Research

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Research article

First published 2011-12

How Production Value Impacts Perceived Technical Quality,Credibility,and Economic Value of Video News

R. Glenn Cummins, Todd Chambers

Journalism & Mass Communication Quarterly

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Research article

First published 2010-09

Perceived Value of the Mass‐Customized Product and Mass Customization Experience for Individual Consumers

Aurélie Merle, Jean‐Louis Chandon, Elyette Roux [...]

Production and Operations Management

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Research article

First published 2018-5

Customer Value Creation for Risky Products: The Role of Brand Trust and Trusting Beliefs

Marina Carnevale, Yuliya Komarova Loureiro, Sertan Kabadayi

Journal of Creating Value

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Research article

First published 2026-1

Does the scarcity marketing of tourism cultural and creative products trigger impulsive consumption?

Ai-Jing Zeng, Shu-Ning Zhang, Wen-Qi Ruan [...]

Journal of Vacation Marketing

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Research article

First published 2012-9

Using Brand Personality to Enhance Brand Trust and Perceived Value: An Empirical Study of the Brand Lux

Amanpreet Kang, Himani Sharma

Asia-Pacific Journal of Management Research and Innovation

Open access

Research article

First published 2025-10

Understanding the Drivers of Sustainable Consumption in China: Role of Green Self-Identity,Subjective Norm,and Demographics

Byoungsoo Kim, Daekil Kim

Sage Open

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Research article

First published 2015-4

Perceived Risk,Product Returns,and Optimal Resource Allocation: Evidence from a Field Experiment

J. Andrew Petersen, V. Kumar

Journal of Marketing Research

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