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Research article

First published 2005-12

Consumer Vulnerability to Perceived Product Similarity Problems: Scale Development and Identification

Gianfranco Walsh, Vincent-Wayne Mitchell

Journal of Macromarketing

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Research article

First published 2020-1

“I” see Samsung,but “we” see Samsung and LG: The moderating role of consumers’ self-construals and perceived similarity in spillover effect of product-harm crisis

Xiao Xiao Wu, Woo Jin Choi, JaeHong Park

International Journal of Market Research

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Research article

First published 2002-04

The Effects of Price on Brand Extension Evaluations: The Moderating Role of Extension Similarity

Valerie A. Taylor, William O. Bearden

Journal of the Academy of Marketing Science

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Research article

First published 2019-12

The role of negative physical contagion in the online purchase of second-hand products

Marjolaine Bezançon, Denis Guiot, Emmanuelle Le Nagard

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2001-11

The Differential Impact of Goal Congruency on Attitudes,Intentions,and the Transfer of Brand Equity

Ingrid M. Martin, David W. Stewart

Journal of Marketing Research

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Research article

First published 2016-11

Making Similarity Versus Difference Comparison Affects Perceptions After Bicultural Exposure and Consumer Reactions to Culturally Mixed Products

Luluo Peng, Tian Xie

Journal of Cross-Cultural Psychology

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Other

First published 2004-02

Service Intensiveness and Brand Extension Evaluations

Jing Lei, Roger Pruppers, Hans Ouwersloot [...]

Journal of Service Research

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Research article

First published 2025-10

Similarity Challenge Appeals Motivate Consumers to Buy Virtuous Replacement Products

Maria Landekhovskaya, Grant E. Donnelly, Rebecca Walker Reczek

Journal of Public Policy & Marketing

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Research article

First published 2018-9

How Packaging Characteristics Change the Perception of Product Net Weight

Zhonglun Wang, Richard T. Stone, Ahmad Mumani [...]

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

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Research article

First published 1987-9

Factors Affecting Consumers' Perceptions of Product Warnings: An Examination of the Differences between Male and Female Consumers

Cindy LaRue, H. Harvey Cohen

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

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