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Research article

First published 2015-4

Perceived Risk,Product Returns,and Optimal Resource Allocation: Evidence from a Field Experiment

J. Andrew Petersen, V. Kumar

Journal of Marketing Research

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Research article

First published 1992-10

Components of Perceived Risk for Consumer Products

Kent P. Vaubel, Stephen L. Young

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

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Research article

First published 2017-01

The Role of Perceived Quality Risk in Pricing Remanufactured Products

James D. Abbey, Rainer Kleber, Gilvan C. Souza [...]

Production and Operations Management

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Research article

First published 2004-5

When Corporate Image Affects Product Evaluations: The Moderating Role of Perceived Risk

Zeynep Gürhan-Canli, Rajeev Batra

Journal of Marketing Research

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Research article

First published 2005-04

Brand-Extension Price Premiums: The Effects of Perceived Fit and Extension Product Category Risk

Devon DelVecchio, Daniel C. Smith

Journal of the Academy of Marketing Science

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Research article

First published 2006-10

Purchase Intent for Fashion Counterfeit Products: Ethical Ideologies,Ethical Judgments,and Perceived Risks

Sejin Ha, Sharron J. Lennon

Clothing and Textiles Research Journal

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Research article

First published 2018-5

Customer Value Creation for Risky Products: The Role of Brand Trust and Trusting Beliefs

Marina Carnevale, Yuliya Komarova Loureiro, Sertan Kabadayi

Journal of Creating Value

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Research article

First published 2020-1

Socioeconomic and Demographic Status and Perceived Health Risks of E-Cigarette Product Contents Among Youth: Results From a National Survey

Thanh-Huyen T. Vu, Allison Groom, Joy L. Hart [...]

Health Promotion Practice

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Research article

First published 2025-10

The decision analysis of consumer purchasing for refurbished products

Syed Abdul Rehman Khan, Muhammad Tabish, Zhang Yu

Waste Management & Research: The Journal for a Sustainable Circular Economy

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Note

First published 1972-2

Perceived Risk in New Product Trial by Elderly Consumers

Leon G. Schiffman

Journal of Marketing Research

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