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1-3 of 3 results for perceived destination brand relationship orientation

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Research article

First published 2023-7

Building relationship orientation among travelers through destination brand authenticity

Vikas Kumar, Vikrant Kaushal, Arun Kumar Kaushik

Journal of Vacation Marketing

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Research article

First published 2025-11

Minglong Li, Xiaoyang Sun, Hailian Qiu

Cornell Hospitality Quarterly

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Research article

First published 2026

Thai-Ha Nguyen, Van Huy Le, Quang Tin Pham [...]

Tourism and Hospitality Research