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Research article

First published 2012-2

Store Brand Proneness: Effects of Perceived Risks,Quality and Familiarity

Yap Sheau-Fen, Leong Sun-May, Wee Yu-Ghee

Australasian Marketing Journal

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Research article

First published 2021-11

Brand image to loyalty through perceived service quality and patient satisfaction: A conceptual framework

Vimla , Udita Taneja

Health Services Management Research

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Research article

First published 2017-6

Does Brand Personality and Perceived Product Quality Play a Major Role in Mobile Phone Consumers’ Switching Behaviour?

S. R. Nikhashemi, Naser Valaei, Arun Kumar Tarofder

Global Business Review

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Research article

First published 2026

Unlocking hotel brand advocacy: The role of perceived technological empowerment,AI service quality,and customer readiness

Hazem Ahmed Khairy, Wagih M. E. Salama, Mohamed Ahmed Suliman

Human Systems Management

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Research article

First published 2012-5

Importance of ‘brand loyalty,brand awareness and perceived quality parameters’ in building brand equity in the Indian pharmaceutical industry

Sanjeev Kumar Panchal, Bilal Mustafa Khan, S Ramesh

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2023-2

Influence of the Internet on Retailer’s Perceived Quality in the Generation of Retailer’s Brand Equity

Valentín Gallart-Camahort, Luis Callarisa Fiol, Javier Sánchez García

Vision: The Journal of Business Perspective

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Research article

First published 2008-05

Multidimensional Customer-Based Brand Equity and Its Consequences in Midpriced Hotels

Woo Gon Kim, Bongran Jin-Sun, Hyun Jeong Kim

Journal of Hospitality & Tourism Research

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Research article

First published 2018-8

Conceptualizing,Validating,and Managing Brand Equity for Tourist Satisfaction

Chih-Hsing Liu, Yen-Po Fang

Journal of Hospitality & Tourism Research

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Research article

First published 2011-11

Dimensions of Brand Equity in the Chain Restaurant Industry

Sunghyup Sean Hyun, Wansoo Kim

Cornell Hospitality Quarterly

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Research article

First published 2017-6

Building Customer-based Brand Equity of Domestic Brands: Role of Brand Equity Dimensions

Rajesh Sharma

Metamorphosis: A Journal of Management Research

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