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1-2 of 2 results for perceived PLB price image

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Select article: Perceived image and attitude towards private label brands in emerging countries: What moderation of store association to a local or international retailer?

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Research article

First published 2020-9

Perceived image and attitude towards private label brands in emerging countries: What moderation of store association to a local or international retailer?

Mbaye Fall Diallo

Recherche et Applications en Marketing (English Edition)

Select article: The Effect of Store Image and Service Quality on Brand Image and Purchase Intention for Private Label Brands

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Research article

First published 2011-2

The Effect of Store Image and Service Quality on Brand Image and Purchase Intention for Private Label Brands

Paul C.S. Wu, Gary Yeong-Yuh Yeh, Chieh-Ru Hsiao

Australasian Marketing Journal

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