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Research article

First published 2003-6

Pricing Policies to Handle Patent Loss or Expiry

Adam Barak, Wilson Geoffrey

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2008-3

Launching a Fighter Brand to Cushion Patent Expiry: The Case of Zocor

Christina Raasch

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2008-4

Pricing Strategies of Originator and Generic Medicines following Patent Expiry in Belgium

Michael Adriaen, Kristof De Witte, Steven Simoens

Journal of Generic Medicines: The Business Journal for the Generic Medicines Sector

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Other

First published 2003-10

Extending the Monopoly – How ‘Secondary Patents’ Can Be Used to Delay or Prevent Generic Competition upon Expiry of the Basic Product Patent

Mike Hutchins

Journal of Generic Medicines: The Business Journal for the Generic Medicines Sector

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Research article

First published 2003-6

Commercial Strategies for Implementation of Branding and OTC Switching Policies

Richard Eggleston

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2004-4

Blockbuster Product Patent Expiry

Journal of Generic Medicines: The Business Journal for the Generic Medicines Sector

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Case report

First published 2004-7

Innovative Marketing Strategies after Patent Expiry

Attila Mándi, Rory W. O'Riordan

Journal of Generic Medicines: The Business Journal for the Generic Medicines Sector

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Article commentary

First published 2004-1

Innovative Marketing Strategies after Patent Expiry

Tony Booley

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Editorial

First published 2011-7

Patent Expires and Formulary Opportunities

Dennis J. Cada

Hospital Pharmacy

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Research article

First published 2004-7

Impact of Patent Expiry on the Top Five Pharmaceutical Companies

Journal of Generic Medicines: The Business Journal for the Generic Medicines Sector

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