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Research article

First published 2014-8

Influence of Experiential Marketing on Customer Purchase Intention: A Study of Passenger Car Market

Imran Khan, Zillur Rahman

Management and Labour Studies

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Research article

First published 2023-4

Identification of Priority Areas of Improvement for Small Passenger Car Segment in Indian Market

Reema Bera, Bhargab Maitra

Vision: The Journal of Business Perspective

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Case report

First published 2014-12

Countering Disruptive Innovation Strategy in Indian Passenger Car Industry: A Case of Maruti Suzuki India Limited

H.M. Jha, Ashish K. Srivastava, P.V. Bokad [...]

South Asian Journal of Business and Management Cases

Free access

Research article

First published 2010-7

Marketing Mix Elements Influencing Brand Equity and Brand Choice

Tanmay Chattopadhyay, Shraddha Shivani, Mahesh Krishnan

Vikalpa: The Journal for Decision Makers

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Research article

First published 2004-7

Factors Influencing Buying Behaviour-A Study Of Passenger Car Market

Mandeep Kaur, H.S. Sandhu

Paradigm: A Management Research Journal

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Research article

First published 2017-6

A Study on Consumer Behaviour of Passenger Car Segments through Logistic egression Modelling

Balakrishnan Menon

Metamorphosis: A Journal of Management Research

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Research article

First published 2003-7

Forecast of Indian Automobile Industry Using Mathematical Models

Naresh Kumar, Balraj Singh

Paradigm: A Management Research Journal

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Research article

First published 2000-10

Driving Under the Influence: The Nature of Selling Sport Utility Vehicles

Leigh Glover

Bulletin of Science,Technology & Society

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Research article

First published 2018-6

Structured Equation Modelling on Consumer Purchase Behaviour of Passenger Cars

Balakrishnan Menon

Vision: The Journal of Business Perspective

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Research article

First published 2009

Fuel Costs,Circulation Taxes,and Car Market Shares

Colin Vance, Markus Mehlin

Transportation Research Record: Journal of the Transportation Research Board

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