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Research article

First published 2012-6

The Effects of Brand Name Structure on Brand Extension Evaluations and Parent Brand Dilution

Sanjay Sood, Kevin Lane Keller

Journal of Marketing Research

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Research article

First published 2012-11

The Impact of Vertical Service Line Extensions and Brand Salience on Reciprocal Transfer of Image and Performance Associations

Jean Boisvert

Journal of Service Research

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Research article

First published 2012-9

Sport Teams as Brand Extensions: A Case of Taiwanese Baseball

Patrick Walsh, Chih-I James Chien, Stephen D. Ross

Sport Marketing Quarterly

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Research article

First published 2000-9

Trademark Dilution: Empirical Measures for an Elusive Concept

Maureen Morrin, Jacob Jacoby

Journal of Public Policy & Marketing

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Research article

First published 1998-1

The Negative Impact of Extensions: Can Flagship Products be Diluted?

Deborah Roedder John, Barbara Loken, Christopher Joiner

Journal of Marketing

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Research article

First published 1999-1

The Ownership Effect in Consumer Responses to Brand Line Stretches

Amna Kirmani, Sanjay Sood, Sheri Bridges

Journal of Marketing

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Research article

First published 2026

The Differentiated Environment: Person–Thing Orientation and Feedback Effects

Malika Malika, Durairaj Maheswaran

Journal of Marketing

Free access

Case report

First published 2020-9

Anaphylaxis to intravenous paracetamol containing povidone. A case report and narrative review of excipient allergy related to anaesthesia

James F Preuss, Catherine E Goddard, Russell C Clarke [...]

Anaesthesia and Intensive Care

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