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Research article

First published 2022-4

Principes,modalités,apports et limites de la Design Science Research en marketing – application illustrative au pilotage des parcours clients

Florence Jacob, Virginie Pez, Pierre Volle

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2013-9

Aurélia Michaud Trévinal

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2024-1

Anna Mardumyan, William Sabadie

Recherche et Applications en Marketing (French Edition)