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orientation vers le client
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Select article: Influence de l'orientation de l'entreprise vers le marché sur le comportement et les attitudes de la force de vente: résultats empiriques supplémentaires
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Research article
First published September, 1997
Influence de l'orientation de l'entreprise vers le marché sur le comportement et les attitudes de la force de vente: résultats empiriques supplémentaires
Bülent Mengüç
Recherche et Applications en Marketing (French Edition)
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Select article: Understanding the Antecedents to the Adoption of CRM Technology by Small Retailers
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First published June, 2009
Understanding the Antecedents to the Adoption of CRM Technology by Small Retailers
James W. Peltier,
John A. Schibrowsky,
Yushan Zhao
International Small Business Journal: Researching Entrepreneurship
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Select article: Activation and trade unions: confronting the dilemma
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First published November, 2004
Activation and trade unions: confronting the dilemma
Ben Valkenburg
Transfer: European Review of Labour and Research
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