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Research article

First published 2025-9

Effects of Option Framing on the Purchase of Luxury Hotel Ancillary Amenities

Taehyun Suh, Minjung Shin, Ki-Joon Back

Journal of Hospitality & Tourism Research

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Research article

First published 2010-8

The Effect of Option Choice Framing on Short-Term Regret from Actions/Inactions: Implications for Marketing Strategies

Chanthika Pornpitakpan

Australasian Marketing Journal

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Research article

First published 2022-3

Option framing for upselling tourism services: Does cognitive availability prevent irrational choices?

Verônica Feder Mayer, Glauber Eduardo de Oliveira Santos, Osiris Ricardo Bezerra Marques

Tourism Economics

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Research article

First published 2014-7

Framing Options as Choice or Opportunity

Purva Abhyankar, Barbara A. Summers, Galina Velikova [...]

Medical Decision Making

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Research article

First published 2024-8

Risky-Choice Framing Effects Result Partly From Mismatched Option Descriptions in Gains and Losses

Michael L. DeKay, Shiyu Dou

Psychological Science

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Research article

First published 2000-5

Choosing What I Want versus Rejecting What I Do Not Want: An Application of Decision Framing to Product Option Choice Decisions

C. Whan Park, Sung Youl Jun, Deborah J. Macinnis

Journal of Marketing Research

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Research article

First published 2002-12

Decisions,Decisions: Analysis of Age,Cohort,and Time of Testing on Framing of Risky Decision Options

Christopher B. Mayhorn, Arthur D. Fisk, Justin D. Whittle

Human Factors: The Journal of the Human Factors and Ergonomics Society

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Research article

First published 2019-10

When “More” Seems Like Less: Differential Price Framing Increases the Choice Share of Higher-Priced Options

Thomas Allard, David J. Hardisty, Dale Griffin

Journal of Marketing Research

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Research article

First published 2016-8

Generative Sensing: A Design Perspective on the Microfoundations of Sensing Capabilities

Andy Dong, Massimo Garbuio, Dan Lovallo

California Management Review

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Research article

First published 2025-4

Framing Inclusive Practice Options for Financial,Operational,and Community Outcomes

Wiljeana J Glover, Dessislava A Pachamanova, Zhi Li

Production and Operations Management

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