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Research article

First published 2000-12

Opinion Leader Development: A Neglected Area?

Karl Knight, Julie Ives

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2007-12

Identifying Opinion Leaders to Promote Behavior Change

Thomas W. Valente, Patchareeya Pumpuang

Health Education & Behavior

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Research article

First published 2000-03

Identifying opinion leaders in ward nurses: A pilot study

Mary Cosens, Tracy Ibbotson, Jeremy Grirnshaw

Journal of Research in Nursing

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Research article

First published 2016-10

OLFinder: Finding opinion leaders in online social networks

Abolfazl Aleahmad, Payam Karisani, Maseud Rahgozar [...]

Journal of Information Science

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Research article

First published 2012-3

Industry Support of Key Opinion Leaders

Elizabeth Neglia, Nina Singh-Radcliff, Beth H. Minzter [...]

Therapeutic Innovation & Regulatory Science

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Research article

First published 2019-12

Exploring the effect of Weibo opinion leaders on the dynamics of public opinion in China: A revisit of the two-step flow of communication

Yan Su

Global Media and China

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Research article

First published 2020-08-31

Scale design of opinion leaders’ impact on online consumers’ purchasing intention

Fei Meng, Jianliang Wei

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

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Research article

First published 2026

The Role of Opinion Leaders in Crowd Wisdom: An Information Cascade Perspective

Shuo Yan, Kun Chen, Shaobo Li [...]

Production and Operations Management

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Research article

First published 2015-12

Bait Shop Owners as Opinion Leaders

Allison P. Howell, Bret R. Shaw, German Alvarez

Environment and Behavior

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Research article

First published 2015-11

Opinion leaders as intermediaries in audience building for independent films in the Internet age

Nico Meißner

Convergence: The International Journal of Research into New Media Technologies

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