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1-10 of 35 results for operational issues in advertising

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Select article: Advertising Competition on the Internet: Operational and Strategic Considerations

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Research article

First published 2018-05

Advertising Competition on the Internet: Operational and Strategic Considerations

Dengpan Liu, Vijay Mookerjee

Production and Operations Management

Select article: Expert Advertising Agency

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Research article

First published 1991-7

Expert Advertising Agency

S V Nathan

Vikalpa: The Journal for Decision Makers

Select article: Coordinating traditional media advertising and online advertising in brand marketing

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Research article

First published 2023-06

Coordinating traditional media advertising and online advertising in brand marketing

Alex Jiyoung Kim, Subramanian Balachander

Production and Operations Management

Select article: Reviewing the Concept of Advertising from the Print Media Perspectives

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Research article

First published 2017-11

Reviewing the Concept of Advertising from the Print Media Perspectives

Ahmed Tanimu Jibril

Journal of Creative Communications

Select article: Prescription Drug Advertising and Promotion: Learnings from Recent Food and Drug Administration Warning Letters

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Other

First published 2007-5

Prescription Drug Advertising and Promotion: Learnings from Recent Food and Drug Administration Warning Letters

Eric B. Benson, Sherman N. Alfors

Therapeutic Innovation & Regulatory Science

Select article: Who Standardizes Advertising more Frequently,and Why Do They Do So? A Comparison of U.S. and Japanese Subsidiaries’ Advertising Practices in the European Union

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Research article

First published 2006-3

Who Standardizes Advertising more Frequently,and Why Do They Do So? A Comparison of U.S. and Japanese Subsidiaries’ Advertising Practices in the European Union

Charles R. Taylor, Shintaro Okazaki

Journal of International Marketing

Select article: Visually branding the environment: climate change as a marketing opportunity

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Other

First published 2008-12

Visually branding the environment: climate change as a marketing opportunity

Anders Hansen, David Machin

Discourse Studies

Select article: The Press and Policymaking: Clues for Creating a Health-Promoting Climate

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Research article

First published 1990-1

The Press and Policymaking: Clues for Creating a Health-Promoting Climate

Nancy Milio

Community Health Equity Research & Policy

Select article: Consumers’ Processing of Persuasive Advertisements: An Integrative Framework of Persuasion Theories

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Research article

First published 1999-10

Consumers’ Processing of Persuasive Advertisements: An Integrative Framework of Persuasion Theories

Joan Meyers-Levy, Prashant Malaviya

Journal of Marketing

Select article: Sports Marketing and the Internet: It's a Whole New Ball Game

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Research article

First published 1999-6

Sports Marketing and the Internet: It's a Whole New Ball Game

Lynn R. Kahle, Carla Meeske

Sport Marketing Quarterly

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