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1-3 of 3 results for online shopping versus offline shopping

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Select article: Will Online Shopping Lead to More Brand Loyalty Than Offline Shopping? The Role of Uncertainty Avoidance

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Research article

First published 2024-2

Will Online Shopping Lead to More Brand Loyalty Than Offline Shopping? The Role of Uncertainty Avoidance

Bingxuan Guo, Dian Wang

Journal of Marketing Research

Select article: Consumers’ Perceptions of Online and Offline Retailer Deception: A Moderated Mediation Analysis

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Research article

First published 2016-8

Consumers’ Perceptions of Online and Offline Retailer Deception: A Moderated Mediation Analysis

Isabel P. Riquelme, Sergio Román, Dawn Iacobucci

Journal of Interactive Marketing

Select article: Exploring the Divide Between Retail Apps and Light Apps: Insights and Implications

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Research article

First published 2026

Exploring the Divide Between Retail Apps and Light Apps: Insights and Implications

Huan Liu, Xiyao Li, Yuchen Pan

Production and Operations Management

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