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Research article

First published 2024-7

Antecedents of Electronic Shopping Cart Abandonment during Online Purchase Process

Ishani Patharia, Tanu Jain

Business Perspectives and Research

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Research article

First published 2022-1

Predicting online shopping cart abandonment with machine learning approaches

Theresa Maria Rausch, Nicholas Daniel Derra, Lukas Wolf

International Journal of Market Research

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Research article

First published 2023-11

Evaluating the ending‐9 pricing strategy along the online shopping funnel

Jialie Chen

Production and Operations Management

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Research article

First published 2006-06

Online Shopping Hesitation

Chang-Hoan Cho, Jaewon Kang, Hongsik John Cheon

Cyberpsychology,Behavior,and Social Networking

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Research article

First published 2021-7

The Double-Edged Effects of E-Commerce Cart Retargeting: Does Retargeting Too Early Backfire?

Jing Li, Xueming Luo, Xianghua Lu [...]

Journal of Marketing

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Research article

First published 2025

Investigating the drivers and outcomes of shopping app engagement-An application of the SOR framework

Shruti Sharma, Adya Sharma

Vision: The Journal of Business Perspective

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Research article

First published 2013-9

Placement of Call to Action Buttons for Higher Website Conversion and Acquisition

Ania Hernandez, Marc L. Resnick

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

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Research article

First published 2025

The Clock is Ticking: A Quantitative Study of Consumer Expectations in Last-mile E-logistics

Maria Briana, George Malindretos

Global Business Review

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