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Articles (502)

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1-10 of 502 results for online marketing strategy

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Select article: Applying E-Marketing Strategies to Online Distance Learning

Retricted access

Research article

First published 2003-04

Applying E-Marketing Strategies to Online Distance Learning

Neil Granitz, C. Scott Greene

Journal of Marketing Education

Select article: Online and Offline Marketing Strategies by Indian Colleges and Universities: A Comparative Analysis of Students’ Perception

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Research article

First published 2013-12

Online and Offline Marketing Strategies by Indian Colleges and Universities: A Comparative Analysis of Students’ Perception

Chaitanya Vyas, Ritu Sharma

Jindal Management Journal

Select article: New Insights from Practice: Exploring Online Channel Management Strategies and the Use of Social Media as a Market Research Tool

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Research article

First published 2013-11

New Insights from Practice: Exploring Online Channel Management Strategies and the Use of Social Media as a Market Research Tool

Philipp ‘Phil’ Klaus

International Journal of Market Research

Select article: The takeoff of social media in tourism

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Review article

First published 2012-4

The takeoff of social media in tourism

Kristian A Hvass, Ana M Munar

Journal of Vacation Marketing

Select article: What Is the Impact of Online Resource Materials on Student Self-Learning Strategies?

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Research article

First published 2011-8

What Is the Impact of Online Resource Materials on Student Self-Learning Strategies?

David John Dowell, Felicity A. Small

Journal of Marketing Education

Select article: Online Marketing Strategy and Market Segmentation in the Spanish Rural Accommodation Sector

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Research article

First published 2016-3

Online Marketing Strategy and Market Segmentation in the Spanish Rural Accommodation Sector

Ana Isabel Polo Peña, Dolores María Frías Jamilena, Miguel Ángel Rodríguez Molina [...]

Journal of Travel Research

Select article: Southern Africa and Cultural Heritage: An Assessment of Online Promotion Strategies

Open access

Research article

First published 2022-6

Southern Africa and Cultural Heritage: An Assessment of Online Promotion Strategies

Humphrey Nyambiya, Bright Mutyandaedza, Bedone Mugabe [...]

Journal of Heritage Management

Select article: Influential and Worthy: A Video-centric Exploration of Travel Influencers’ Value Chain Logic

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Research article

First published 2025-7

Influential and Worthy: A Video-centric Exploration of Travel Influencers’ Value Chain Logic

Siqi Guo, Ning Deng, Zeya He

Journal of Travel Research

Select article: Segmenting Electronic Word-of- Mouth Consumers: A Lifestyle  and Behaviour-based Study

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Research article

First published 2025

Segmenting Electronic Word-of- Mouth Consumers: A Lifestyle  and Behaviour-based Study

Rishikesh Bhaiswar, Deepak Chawla, Himanshu Joshi

Global Business Review

Select article: Book Review: Cult of Analytics: Driving Online Marketing Strategies Using Web Analytics

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Book review

First published 2010-11

Book Review: Cult of Analytics: Driving Online Marketing Strategies Using Web Analytics

Hilary Catherine Murphy

International Journal of Market Research

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