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Articles (39)

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1-10 of 39 results for online display advertising

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Select article: Driving Online and Offline Sales: The Cross-Channel Effects of Traditional,Online Display,and Paid Search Advertising

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Research article

First published 2014-10

Driving Online and Offline Sales: The Cross-Channel Effects of Traditional,Online Display,and Paid Search Advertising

Isaac M. Dinner, Harald J. Heerde Van, Scott A. Neslin

Journal of Marketing Research

Select article: Driving Online and Offline Sales: The Cross-Channel Effects of Traditional,Online Display,and Paid Search Advertising

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Research article

First published 2013-10

Driving Online and Offline Sales: The Cross-Channel Effects of Traditional,Online Display,and Paid Search Advertising

Isaac M. Dinner, Harald J. Van Heerde, Scott A. Neslin

Journal of Marketing Research

Select article: Efficient Large-Scale Internet Media Selection Optimization for Online Display Advertising

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Research article

First published 2018-8

Efficient Large-Scale Internet Media Selection Optimization for Online Display Advertising

Courtney Paulson, Lan Luo, Gareth M. James

Journal of Marketing Research

Select article: Context Information Can Increase Revenue in Online Display Advertising Auctions: Evidence from a Policy Change

Open access

Research article

First published 2022-10

Context Information Can Increase Revenue in Online Display Advertising Auctions: Evidence from a Policy Change

Sıla Ada, Nadia Abou Nabout, Elea McDonnell Feit

Journal of Marketing Research

Select article: Coordinating traditional media advertising and online advertising in brand marketing

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Research article

First published 2023-06

Coordinating traditional media advertising and online advertising in brand marketing

Alex Jiyoung Kim, Subramanian Balachander

Production and Operations Management

Select article: A Near-Optimal Bidding Strategy for Real-Time Display Advertising Auctions

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Research article

First published 2021-2

A Near-Optimal Bidding Strategy for Real-Time Display Advertising Auctions

Srinivas Tunuguntla, Paul R. Hoban

Journal of Marketing Research

Select article: First-Price Auctions in Online Display Advertising

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Research article

First published 2021-10

First-Price Auctions in Online Display Advertising

Stylianos Despotakis, R. Ravi, Amin Sayedi

Journal of Marketing Research

Select article: A Planning Approach to Revenue Management for Non‐Guaranteed Targeted Display Advertising

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Research article

First published 2021-06

A Planning Approach to Revenue Management for Non‐Guaranteed Targeted Display Advertising

Huaxiao Shen, Yanzhi Li, Jingjing Guan [...]

Production and Operations Management

Select article: The Economic and Cognitive Costs of Annoying Display Advertisements

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Research article

First published 2014-12

The Economic and Cognitive Costs of Annoying Display Advertisements

Daniel G. Goldstein, Siddharth Suri, R. Preston McAfee [...]

Journal of Marketing Research

Select article: The Effect of House Ads on Multichannel Sales 1

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Research article

First published 2018-5

The Effect of House Ads on Multichannel Sales 1

Marcel Goic, Rodolfo Álvarez, Ricardo Montoya

Journal of Interactive Marketing

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