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Articles (67)

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1-10 of 67 results for online consumer review helpfulness

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Select article: Extremely Negative Ratings and Online Consumer Review Helpfulness: The Moderating Role of Product Quality Signals

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Research article

First published 2021-4

Extremely Negative Ratings and Online Consumer Review Helpfulness: The Moderating Role of Product Quality Signals

Raffaele Filieri, Elisabetta Raguseo, Claudio Vitari

Journal of Travel Research

Select article: Enhancing the Helpfulness of Online Consumer Reviews: The Role of Latent (Content) Factors

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Research article

First published 2019-11

Enhancing the Helpfulness of Online Consumer Reviews: The Role of Latent (Content) Factors

Vartika Srivastava, Arti D. Kalro

Journal of Interactive Marketing

Select article: It's Not Just What You Say,But How You Say It: The Effect of Language Style Matching on Perceived Quality of Consumer Reviews

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Research article

First published 2019-5

It's Not Just What You Say,But How You Say It: The Effect of Language Style Matching on Perceived Quality of Consumer Reviews

Angela Xia Liu, Ying Xie, Jurui Zhang

Journal of Interactive Marketing

Select article: Provision of helpful review videos: Effects of video characteristics on perceived helpfulness

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Research article

First published 2023-07

Provision of helpful review videos: Effects of video characteristics on perceived helpfulness

Kyungmin Park, Stephanie Lee, Shahryar Doosti [...]

Production and Operations Management

Select article: Cutting through the Online Review Jungle — Investigating Selective eWOM Processing ☆

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Research article

First published 2017-2

Cutting through the Online Review Jungle — Investigating Selective eWOM Processing ☆

Sabrina A. Gottschalk, Alexander Mafael

Journal of Interactive Marketing

Select article: The Impact of Power on Service Customers’ Willingness to Post Online Reviews

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Research article

First published 2016-5

The Impact of Power on Service Customers’ Willingness to Post Online Reviews

Laurie Wu, Anna S. Mattila, Chen-Ya Wang [...]

Journal of Service Research

Select article: What Makes People Read an Online Review? The Relative Effects of Posting Time and Helpfulness on Review Readership

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Research article

First published 2013-07

What Makes People Read an Online Review? The Relative Effects of Posting Time and Helpfulness on Review Readership

Jung Lee

Cyberpsychology,Behavior,and Social Networking

Select article: The cultural influences of narrative content on consumers’ perceptions of helpfulness

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Research article

First published 2022-5

The cultural influences of narrative content on consumers’ perceptions of helpfulness

International Journal of Market Research

Select article: When and why Language Assertiveness Affects Online Review Persuasion

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Research article

First published 2023-8

When and why Language Assertiveness Affects Online Review Persuasion

Huiling Huang, Stephanie Q. Liu, Zhi Lu

Journal of Hospitality & Tourism Research

Select article: Context-Dependent Product Evaluations: An Empirical Analysis of Internet Book Reviews

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Research article

First published 2011-8

Context-Dependent Product Evaluations: An Empirical Analysis of Internet Book Reviews

Ye Hu, Xinxin Li

Journal of Interactive Marketing

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