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Articles (49)

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1-10 of 49 results for online consumer forum

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Select article: Perceptual mapping based on web search queries and consumer forum comments

Retricted access

Research article

First published 2018-7

Perceptual mapping based on web search queries and consumer forum comments

Eugene J. S. Won, Yun Kyung Oh, Joon Yeon Choeh

International Journal of Market Research

Select article: The Impact of Power on Service Customers’ Willingness to Post Online Reviews

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Research article

First published 2016-5

The Impact of Power on Service Customers’ Willingness to Post Online Reviews

Laurie Wu, Anna S. Mattila, Chen-Ya Wang [...]

Journal of Service Research

Select article: Internet forums as influential sources of consumer information

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Research article

First published 2001-8

Internet forums as influential sources of consumer information

Barbara Bickart, Robert M. Schindler

Journal of Interactive Marketing

Select article: Knowledge sharing and accumulation dynamics in autonomous online consumer communities: Individual and collective levels

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Research article

First published 2019-12

Knowledge sharing and accumulation dynamics in autonomous online consumer communities: Individual and collective levels

Catherine Demangeot, Kizhekepat Sankaran, Stephen Tagg

Recherche et Applications en Marketing (English Edition)

Select article: Who's Driving this Conversation? Systematic Biases in the Content of Online Consumer Discussions

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Research article

First published 2017-8

Who's Driving this Conversation? Systematic Biases in the Content of Online Consumer Discussions

Rebecca W. Hamilton, Ann Schlosser, Yu-Jen Chen

Journal of Marketing Research

Select article: The Life of Consumption Communities: A Study on Vegan Communities

Open access

Research article

First published 2022-7

The Life of Consumption Communities: A Study on Vegan Communities

Ana Hungara, Helena Nobre

Journal of Creative Communications

Select article: Effects of Gender and Expertise on Consumers’ Motivation to Read Online Hotel Reviews

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Research article

First published 2011-11

Effects of Gender and Expertise on Consumers’ Motivation to Read Online Hotel Reviews

Ellen Eun Kyoo Kim, Anna S. Mattila, Seyhmus Baloglu

Cornell Hospitality Quarterly

Select article: Measuring and Managing Consumer Sentiment in an Online Community Environment

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Research article

First published 2015-10

Measuring and Managing Consumer Sentiment in an Online Community Environment

Christian Homburg, Laura Ehm, Martin Artz

Journal of Marketing Research

Select article: Behind the Scenes of the Underworld: Hierarchical Clustering of Two Leaked Carding Forum Databases

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Research article

First published 2022-6

Behind the Scenes of the Underworld: Hierarchical Clustering of Two Leaked Carding Forum Databases

Alex Kigerl

Social Science Computer Review

Select article: E-business Through Social Media: An Instagram Page Attribute-Conversion Model in Context of Fashion Apparel Industry

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Research article

First published 2021

E-business Through Social Media: An Instagram Page Attribute-Conversion Model in Context of Fashion Apparel Industry

Megha Bharti

Global Business Review

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