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1-10 of 47 results for offline sales

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Select article: Can Offline Stores Drive Online Sales?

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Research article

First published 2017-10

Can Offline Stores Drive Online Sales?

Kitty Wang, Avi Goldfarb

Journal of Marketing Research

Select article: The Impact of Adding Online-to-Offline Service Platform Channels on Firms’ Offline and Total Sales and Profits

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Research article

First published 2019-8

The Impact of Adding Online-to-Offline Service Platform Channels on Firms’ Offline and Total Sales and Profits

Sha Zhang, Koen Pauwels, Chenming Peng

Journal of Interactive Marketing

Select article: Driving Online and Offline Sales: The Cross-Channel Effects of Traditional,Online Display,and Paid Search Advertising

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Research article

First published 2013-10

Driving Online and Offline Sales: The Cross-Channel Effects of Traditional,Online Display,and Paid Search Advertising

Isaac M. Dinner, Harald J. Van Heerde, Scott A. Neslin

Journal of Marketing Research

Select article: Driving Online and Offline Sales: The Cross-Channel Effects of Traditional,Online Display,and Paid Search Advertising

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Research article

First published 2014-10

Driving Online and Offline Sales: The Cross-Channel Effects of Traditional,Online Display,and Paid Search Advertising

Isaac M. Dinner, Harald J. Heerde Van, Scott A. Neslin

Journal of Marketing Research

Select article: Cross-Channel Impacts of Platform-Based Online Promotions: Evidence From a Leading Restaurant Chain in China

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Research article

First published 2025

Cross-Channel Impacts of Platform-Based Online Promotions: Evidence From a Leading Restaurant Chain in China

Yixin Guo, Xiaoou Liu, Zhenxing (Eddie) Mao [...]

Cornell Hospitality Quarterly

Select article: Preference Minorities and the Internet

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Research article

First published 2011-8

Preference Minorities and the Internet

Jeonghye Choi, David R. Bell

Journal of Marketing Research

Select article: Sportswear retailing forecast model based on the combination of multi-layer perceptron and convolutional neural network

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Research article

First published 2021-12

Sportswear retailing forecast model based on the combination of multi-layer perceptron and convolutional neural network

Jun Xu, Yun Zhou, Liang Zhang [...]

Textile Research Journal

Select article: What Happens Online Stays Online? Segment-Specific Online and Offline Effects of Banner Advertisements

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Research article

First published 2017-12

What Happens Online Stays Online? Segment-Specific Online and Offline Effects of Banner Advertisements

Lara Lobschat, Ernst C. Osinga, Werner J. Reinartz

Journal of Marketing Research

Select article: Behavioral Consequences of Customer-Initiated Channel Migration

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Research article

First published 2014-8

Behavioral Consequences of Customer-Initiated Channel Migration

Sebastian Ackermann, Florian von Wangenheim

Journal of Service Research

Select article: A digital–physical continuum of illegal drug markets: Networks,trust,and culture

Open access

Research article

First published 2025

A digital–physical continuum of illegal drug markets: Networks,trust,and culture

Eirik Jerven Berger, Silje Anderdal Bakken

Acta Sociologica

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