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Articles (163)

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1-10 of 163 results for offline marketing

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Select article: Offline Data-Driven Recommender Systems for Improving Small Business Marketing Strategies

Retricted access

Research article

First published 2026-2

Offline Data-Driven Recommender Systems for Improving Small Business Marketing Strategies

Hwijae Son, Sung Woong Cho, Hyung Ju Hwang

Big Data

Select article: A Hierarchical Marketing Communications Model of Online and Offline Media Synergies

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Research article

First published 2009-11

A Hierarchical Marketing Communications Model of Online and Offline Media Synergies

Prasad A. Naik, Kay Peters

Journal of Interactive Marketing

Select article: Online and Offline Marketing Strategies by Indian Colleges and Universities: A Comparative Analysis of Students’ Perception

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Research article

First published 2013-12

Online and Offline Marketing Strategies by Indian Colleges and Universities: A Comparative Analysis of Students’ Perception

Chaitanya Vyas, Ritu Sharma

Jindal Management Journal

Select article: Can Offline Stores Drive Online Sales?

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Research article

First published 2017-10

Can Offline Stores Drive Online Sales?

Kitty Wang, Avi Goldfarb

Journal of Marketing Research

Select article: A digital–physical continuum of illegal drug markets: Networks,trust,and culture

Open access

Research article

First published 2025

A digital–physical continuum of illegal drug markets: Networks,trust,and culture

Eirik Jerven Berger, Silje Anderdal Bakken

Acta Sociologica

Select article: A Hybrid Online and Offline Approach to Market Measurement Studies

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Research article

First published 2009

A Hybrid Online and Offline Approach to Market Measurement Studies

Mike Cooke, Nick Watkins, Corrine Moy

International Journal of Market Research

Select article: A Hybrid Online and Offline Approach to Market Measurement Studies

Retricted access

Research article

First published 2009

A Hybrid Online and Offline Approach to Market Measurement Studies

International Journal of Market Research

Select article: Online Poker in North America: Empirical Evidence on its Complementary Effect on the Offline Gambling Market

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Research article

First published 2012-07

Online Poker in North America: Empirical Evidence on its Complementary Effect on the Offline Gambling Market

Kahlil Philander, Ingo Fiedler

Gaming Law Review

Select article: Consumer Ethnocentrism Offline and Online: The Mediating Role of Marketing Efforts and Personality Traits in the United States,South Korea,and India

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Research article

First published 2006-07

Consumer Ethnocentrism Offline and Online: The Mediating Role of Marketing Efforts and Personality Traits in the United States,South Korea,and India

Hyokjin Kwak, Anupam Jaju, Trina Larsen

Journal of the Academy of Marketing Science

Select article: The Effectiveness of Customized Promotions in Online and Offline Stores

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Research article

First published 2009-4

The Effectiveness of Customized Promotions in Online and Offline Stores

Jie Zhang, Michel Wedel

Journal of Marketing Research

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