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1-6 of 6 results for nontraditional advertising

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Research article

First published 2013-9

Is Children's Understanding of Nontraditional Advertising Comparable to Their Understanding of Television Advertising?

Laura Owen

Journal of Public Policy & Marketing

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Research article

First published 1993-6

Linda J. Busby, Greg Leichty

Journalism & Mass Communication Quarterly

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Other

First published 2010-6

June Marchand

Social Marketing Quarterly

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Research article

First published 2012-9

Mary Jo Lamberti, Adam Mathias, Jane E. Myles [...]

Therapeutic Innovation & Regulatory Science

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Other

First published 2008-9

Lila Carden, Toby Egan

Project Management Journal

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Research article

First published 2008-9

Janice D. Yoder, Jessica Christopher, Jeffrey D. Holmes

Psychology of Women Quarterly