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Research article

First published 2019-12

Nonlocal Fandom: Effects of Geographic Distance,Geographic Identity,and Local Competition on Team Identification

Katherine R. N. Reifurth, Matthew J. Bernthal, Khalid Ballouli [...]

Sport Marketing Quarterly

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Research article

First published 2024-6

Yongjin Hwang, Wil Fisackerly, Bob Heere

Sport Marketing Quarterly