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1-6 of 6 results for non-price sales promotion offers

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Retricted access

Research article

First published 2012-7

Consumers' Responses to Sales Promotions of Fast Moving Consumer Goods in Nepal

Binod Shrestha

Business Perspectives and Research

Free access

Research article

First published 2005-10

Incentive Outlay Ratios in Fast Moving Consumer Goods Sector in India

Preeta Hemang Vyas

Vikalpa: The Journal for Decision Makers

Retricted access

Research article

First published 2020-6

Human Capital: A Key Driver of Consumer Decision-making in Online Promotion (An Application of Grounded Theory in Exploratory Research)

Ayushi Sharma, Rakesh Mohan Joshi, O. P. Wali

Asia-Pacific Journal of Management Research and Innovation

Retricted access

Research article

First published 2025-12

The Sales Impacts of Traffic Acquisition Promotion in Live-Streaming Commerce

Wenchang Zhang, Chewei Liu, Liu Ming [...]

Production and Operations Management

Retricted access

Research article

First published 2026

Cross-Platform Spillover Effect of Promotion: Evidence from the PC Game Market

Seongkyoon Jeong, Sanghoon Cho, Moonwon Chung

Production and Operations Management

Retricted access

Research article

First published 2021-11

Trade‐In or Sell in My P2P Marketplace: A Game Theoretic Analysis of Profit and Environmental Impact

Aditya Vedantam, Emre M. Demirezen, Subodha Kumar

Production and Operations Management