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Research article

First published 2017-3

Optimizing a Menu of Multiformat Subscription Plans for Ad-Supported Media Platforms

Vamsi K. Kanuri, Murali K. Mantrala, Esther Thorson

Journal of Marketing

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Research article

First published 2016-9

Can the Media Discipline Chinese Firms’ Pollution Behaviors? The Mediating Effects of the Public and Government

Zhi Tang, Jintong Tang

Journal of Management

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Other

First published 2003-6

Advertising Managers' Perceptions of Sales Effects and Creative Properties of National Newspaper Advertising: The Medium Revisited

Leonard N. Reid, Karen Whitehill King

Journalism & Mass Communication Quarterly

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Research article

First published 1996-11

The perceived value of direct mail advertising in small retail firms: Threat to local newspapers?

Judy Foster Davis

Journal of Interactive Marketing

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Research article

First published 2023-5

The New News Barons: Investment Ownership Reduces Newspaper Reporting Capacity

Erik Peterson, Johanna Dunaway

The ANNALS of the American Academy of Political and Social Science

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Research article

First published 2025-11

Epitomizing an emerging category: Effects of entrepreneurial firms and influential stakeholders on the entrepreneurial firms’ status attainment

Bo Kyung Kim, Donghoon Shin, Mooweon Rhee

Strategic Organization

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Research article

First published 1995-6

TV Station Group and Cross-Media Ownership: A 1995 Update

Herbert H. Howard

Journalism & Mass Communication Quarterly

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Research article

First published 2013-8

Comparing the Relative Effectiveness of Advertising Channels: A Case Study of a Multimedia Blitz Campaign

Peter J. Danaher, Tracey S. Dagger

Journal of Marketing Research

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Research article

First published 1986-4

Marketing Practices of Nigerian Manufacturers : Distribution Concerns Dominate

Efiong J Etuk

Vikalpa: The Journal for Decision Makers

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Research article

First published 2017-10

Perceptions and influence of newspaper-led convergence with broadcast stations

Hyeong-Jun Pak

Convergence: The International Journal of Research into New Media Technologies

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