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Articles (1070)

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1-10 of 1070 results for new product outcomes

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Select article: Knowledge Transfer between Multinational Corporations’ Headquarters and Their Subsidiaries: Influences on and Implications for New Product Outcomes

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Research article

First published 2008-6

Knowledge Transfer between Multinational Corporations’ Headquarters and Their Subsidiaries: Influences on and Implications for New Product Outcomes

Ruby P. Lee, Qimei Chen, Daekwan Kim [...]

Journal of International Marketing

Select article: Bringing “Place” Back In: Regional Clusters,Project Governance,and New Product Outcomes

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Research article

First published 2014-11

Bringing “Place” Back In: Regional Clusters,Project Governance,and New Product Outcomes

Paul Tracey, Jan B. Heide, Simon J. Bell

Journal of Marketing

Select article: Organizational Market Information Processes: Cultural Antecedents and New Product Outcomes

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Research article

First published 1995-8

Organizational Market Information Processes: Cultural Antecedents and New Product Outcomes

Christine Moorman

Journal of Marketing Research

Select article: Psychological Resources and New Product Development Team Adaptability: A Moderated Mediation Model

Open access

Research article

First published 2025-4

Psychological Resources and New Product Development Team Adaptability: A Moderated Mediation Model

Dominic L. Marques, Caroline Aubé, Vincent Rousseau [...]

Small Group Research

Select article: The Role of Reward Systems in Product Innovations: An Examination of New Product Development Projects

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Other

First published 2015-6

The Role of Reward Systems in Product Innovations: An Examination of New Product Development Projects

Yi-Jen Chen

Project Management Journal

Select article: The Importance of the Raw Idea in Innovation: Testing the Sow's Ear Hypothesis

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Research article

First published 2014-2

The Importance of the Raw Idea in Innovation: Testing the Sow's Ear Hypothesis

Laura J. Kornish, Karl T. Ulrich

Journal of Marketing Research

Select article: Does Distance Still Matter? Geographic Proximity and New Product Development

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Research article

First published 2005-10

Does Distance Still Matter? Geographic Proximity and New Product Development

Shankar Ganesan, Alan J. Malter, Aric Rindfleisch

Journal of Marketing

Select article: Artificial Neural Network Decision Support Systems for New Product Development Project Selection

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Announcement

First published 2000-11

Artificial Neural Network Decision Support Systems for New Product Development Project Selection

R. Jeffrey Thieme, Michael Song, Roger J. Calantone

Journal of Marketing Research

Select article: Strong Anxiety Boosts New Product Adoption When Hope Is Also Strong

Open access

Research article

First published 2020-9

Strong Anxiety Boosts New Product Adoption When Hope Is Also Strong

Yu-Ting Lin, Deborah J. MacInnis, Andreas B. Eisingerich

Journal of Marketing

Select article: Outcomes Research Support of Potential Blockbuster Drugs

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Other

First published 2002-10

Outcomes Research Support of Potential Blockbuster Drugs

Pablo Lapuerta, Roland Chen

Therapeutic Innovation & Regulatory Science

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