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1-10 of 343 results for new product launch

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Select article: New Product Launch Strategy for Network Effects Products

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First published 2003-07

New Product Launch Strategy for Network Effects Products

Yikuan Lee, Gina Colarelli O'Connor

Journal of the Academy of Marketing Science

Select article: Developing an Automated Telephone Triage System for a New Product Launch

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Other

First published 2000-10

Developing an Automated Telephone Triage System for a New Product Launch

Linda F. Gundaker

Therapeutic Innovation & Regulatory Science

Select article: Stock Market Reactions to New Product Launches in International Markets: The Moderating Role of Culture

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Research article

First published 2019-12

Stock Market Reactions to New Product Launches in International Markets: The Moderating Role of Culture

M. Berk Talay, M. Billur Akdeniz, Michael Obal [...]

Journal of International Marketing

Select article: Timing for Launching a New Product to Maximize Overall Profit

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Research article

First published 2011-9

Timing for Launching a New Product to Maximize Overall Profit

Chen-Lung Yang, Ming-Hai Ni, Chiu-Chi Wei

Concurrent Engineering

Select article: An Integrated Approach for Processing Information Inquiries at the Time of a New Product Launch

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Research article

First published 1987-4

An Integrated Approach for Processing Information Inquiries at the Time of a New Product Launch

G. Edward Collins, Cathy S. Frieden, Gilles Cloutier [...]

Therapeutic Innovation & Regulatory Science

Select article: When is it Worthwhile Targeting the Majority Instead of the Innovators in a New Product Launch?

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First published 1998-11

When is it Worthwhile Targeting the Majority Instead of the Innovators in a New Product Launch?

Vijay Mahajan, Eitan Muller

Journal of Marketing Research

Select article: If It Takes a Village to Foster Innovation,Success Depends on the Neighbors: The Effects of Global and Ego Networks on New Product Launches

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Research article

First published 2016-6

If It Takes a Village to Foster Innovation,Success Depends on the Neighbors: The Effects of Global and Ego Networks on New Product Launches

Eric (Er) Fang, Jongkuk Lee, Robert Palmatier [...]

Journal of Marketing Research

Select article: Creating Market Anticipation: An Exploratory Examination of the Effect of Preannouncement Behavior on a New Product's Launch

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Research article

First published 2006-07

Creating Market Anticipation: An Exploratory Examination of the Effect of Preannouncement Behavior on a New Product's Launch

Kim Schatzel, Roger Calantone

Journal of the Academy of Marketing Science

Select article: Incorporating Impact of Economic Conditions on Pricing and Launch-Sequence Determination of Commercial Vehicles

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Research article

First published 2005-1

Incorporating Impact of Economic Conditions on Pricing and Launch-Sequence Determination of Commercial Vehicles

Atanu Chaudhuri, Kashi N. Singh

Metamorphosis: A Journal of Management Research

Select article: Advertising and Word-of-Mouth Effects on Pre-launch Consumer Interest and Initial Sales of Experience Products

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Research article

First published 2017-2

Advertising and Word-of-Mouth Effects on Pre-launch Consumer Interest and Initial Sales of Experience Products

Ho Kim, Dominique M. Hanssens

Journal of Interactive Marketing

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