You are on the new improved site. You can view the old site in view-only mode here until June 27, 2026

Filter Results

Search all journals

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

Copyright © 2026 by Sage Publications.京ICP备09090397号-11

Search results

Search results page

Articles (1974)

Journals (0)

1-10 of 1974 results for new product innovation

Sort by:

Relevance

Select all

Select all

Sort by:

Relevance

Select article: Consumer Innovativeness Influence on Really New Product Adoption

Retricted access

Research article

First published 2012-8

Consumer Innovativeness Influence on Really New Product Adoption

Chih-Wei Chao, Mike Reid, Felix T. Mavondo

Australasian Marketing Journal

Select article: The (R)Evolution of New Product Innovation

Free access

Research article

First published 2002-02

The (R)Evolution of New Product Innovation

Anthony O'Shea

Organization

Select article: Vicarious Innovativeness or Vicarious Learning: The Role of Existing Vicarious Innovativeness in New Product Purchase Intentions

Retricted access

Research article

First published 2016-2

Vicarious Innovativeness or Vicarious Learning: The Role of Existing Vicarious Innovativeness in New Product Purchase Intentions

Chih-Wei Chao, Mike Reid, Yu-Chen Hung

Australasian Marketing Journal

Select article: Marketing of Innovative New Products in Emerging Markets: A Trust Based Framework

Retricted access

Research article

First published 2013-1

Marketing of Innovative New Products in Emerging Markets: A Trust Based Framework

Jaydeep Mukherjee

Metamorphosis: A Journal of Management Research

Select article: The Role of Reward Systems in Product Innovations: An Examination of New Product Development Projects

Retricted access

Other

First published 2015-6

The Role of Reward Systems in Product Innovations: An Examination of New Product Development Projects

Yi-Jen Chen

Project Management Journal

Select article: From Public Contracts to Private Innovation: How Government Procurement Drives New Quality Productivity

Open access

Research article

First published 2026-1

From Public Contracts to Private Innovation: How Government Procurement Drives New Quality Productivity

Yue Gao

Sage Open

Select article: An Empirical Investigation of Manufacturers’ Operations Innovations in New Product Development Enabled by E-Commerce Platforms

Retricted access

Research article

First published 2024

An Empirical Investigation of Manufacturers’ Operations Innovations in New Product Development Enabled by E-Commerce Platforms

Yiying Zhang, Xiaosong (David) Peng, Xiande Zhao [...]

Production and Operations Management

Select article: The New Product Portfolio Innovativeness–Stock Returns Relationship: The Role of Large Individual Investors’ Culture

Retricted access

Research article

First published 2018-11

The New Product Portfolio Innovativeness–Stock Returns Relationship: The Role of Large Individual Investors’ Culture

Paola Cillo, David A. Griffith, Gaia Rubera

Journal of Marketing

Select article: Cross-Functional Product Development Teams,Creativity,and the Innovativeness of New Consumer Products

Retricted access

Research article

First published 2001-2

Cross-Functional Product Development Teams,Creativity,and the Innovativeness of New Consumer Products

Rajesh Sethi, Daniel C. Smith, C. Whan Park

Journal of Marketing Research

Select article: Core versus Peripheral Innovations: The Effect of Innovation Locus on Consumer Adoption of New Products

Retricted access

Research article

First published 2015-6

Core versus Peripheral Innovations: The Effect of Innovation Locus on Consumer Adoption of New Products

Zhenfeng Ma, Tripat Gill, Ying Jiang

Journal of Marketing Research

1
2
3
•••
198
10 / page

Article type

Publication date

Subjects

Access