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Articles (973)

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1-10 of 973 results for new product expectations

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Select article: Interpreting the Stock Returns to New Product Announcements: How the past Shapes Investors’ Expectations of the Future

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Research article

First published 2017-10

Interpreting the Stock Returns to New Product Announcements: How the past Shapes Investors’ Expectations of the Future

Nooshin L. Warren, Alina Sorescu

Journal of Marketing Research

Select article: The Effects of Advertised and Observed Quality on Expectations about New Product Quality

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Research article

First published 1995-8

The Effects of Advertised and Observed Quality on Expectations about New Product Quality

Praveen K. Kopalle, Donald R. Lehmann

Journal of Marketing Research

Select article: ‘‘New Media’’ Skills Competency Expected of TV Reporters and Producers: A Survey

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Other

First published 2011-3

‘‘New Media’’ Skills Competency Expected of TV Reporters and Producers: A Survey

Michael Cremedas, Suzanne Lysak

Electronic News

Select article: Blueberry pomace as a source of antioxidant fibre in cookies: Consumer’s expectations and critical attributes for developing a new product

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Research article

First published 2019-12

Blueberry pomace as a source of antioxidant fibre in cookies: Consumer’s expectations and critical attributes for developing a new product

Ana Curutchet, Sonia Cozzano, Amparo Tárrega [...]

Food Science and Technology International

Select article: As Time Goes By: Do Cold Feet Follow Warm Intentions for Really New versus Incrementally New Products?

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Research article

First published 2008-6

As Time Goes By: Do Cold Feet Follow Warm Intentions for Really New versus Incrementally New Products?

David L. Alexander, John G. Lynch, Qing Wang

Journal of Marketing Research

Select article: Determining the Value of Sequential and Concurrent NPD Processes

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Research article

First published 2008-09

Determining the Value of Sequential and Concurrent NPD Processes

Linghua Kong, Nadia Bhuiyan, Vincent Thomson

Concurrent Engineering

Select article: The Value of Organizational Structures

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Research article

First published 2009-03

The Value of Organizational Structures

Linghua Kong, Nadia Bhuiyan, Vincent Thomson

Concurrent Engineering

Select article: Space Act Agreements and New Product Development: Collaborative Approaches and The Expected Benefits to New Space

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Research article

First published 2025-03

Space Act Agreements and New Product Development: Collaborative Approaches and The Expected Benefits to New Space

Ekene Okwechime

New Space

Select article: Developing an Automated Telephone Triage System for a New Product Launch

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Other

First published 2000-10

Developing an Automated Telephone Triage System for a New Product Launch

Linda F. Gundaker

Therapeutic Innovation & Regulatory Science

Select article: A Probability Model for Early Prediction of New Product Market Success

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Research article

First published 1963-1

A Probability Model for Early Prediction of New Product Market Success

William D. Barclay

Journal of Marketing

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