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Research article

First published 2016-3

New Product Creativity: Understanding Contract Specificity in New Product Introductions

Tereza Dean, David A. Griffith, Roger J. Calantone

Journal of Marketing

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Research article

First published 2011-7

Facilitating and Rewarding Creativity during New Product Development

James E. Burroughs, Darren W. Dahl, C. Page Moreau [...]

Journal of Marketing

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Research article

First published 2016-9

Encouraging and rewarding consumer creativity in new product development processes: How to motivate consumers involved in creative contests?

Stéphane Salgado, Virginie De Barnier

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2024-4

Divergent Versus Relevant Ads: How Creative Ads Affect Purchase Intention for New Products

Hui Jiang, Paul R. Messinger, Yifei Liu [...]

Journal of Marketing Research

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Research article

First published 2022-6

Working With More Creative Coworkers and New Product Development Team Performance

Yun-Hwa Chiang, Chu-Chun Hsu

Small Group Research

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Research article

First published 2006-01

Setting the Stage for Creative New Products: Investigating the Idea Fruition Process

Janice Griffiths-Hemans, Rajiv Grover

Journal of the Academy of Marketing Science

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Research article

First published 1997-2

The Impact of Organizational Memory on New Product Performance and Creativity

Christine Moorman, Anne S. Miner

Journal of Marketing Research

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Research article

First published 2004-4

Market Orientation,Creativity,and New Product Performance in High-Technology Firms

Subin Im, John P. Workman

Journal of Marketing

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Research article

First published 2019-9

Modeling a cocreative process: The contributions of design and management

Maud Dampérat, Florence Jeannot, Eline Jongmans [...]

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2008-08

Academic Entrepreneurship and the Creative Economy

Michael A. Peters, Tina (A. C.) Besley

Thesis Eleven

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