You are on the new improved site. You can view the old site in view-only mode here until June 27, 2026

Filter Results

Search all journals

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

Copyright © 2026 by Sage Publications.京ICP备09090397号-11

Search results

Search results page

Articles (1280)

Journals (0)

1-10 of 1280 results for new product adoption

Sort by:

Relevance

Select all

Select all

Sort by:

Relevance

Select article: Consumer Adoption of New Products: Independent versus Interdependent Self-Perspectives

Retricted access

Research article

First published 2014-3

Consumer Adoption of New Products: Independent versus Interdependent Self-Perspectives

Zhenfeng Ma, Zhiyong Yang, Mehdi Mourali

Journal of Marketing

Select article: Brand Communities and New Product Adoption: The Influence and Limits of Oppositional Loyalty

Retricted access

Research article

First published 2008-11

Brand Communities and New Product Adoption: The Influence and Limits of Oppositional Loyalty

Scott A. Thompson, Rajiv K. Sinha

Journal of Marketing

Select article: Strong Anxiety Boosts New Product Adoption When Hope Is Also Strong

Open access

Research article

First published 2020-9

Strong Anxiety Boosts New Product Adoption When Hope Is Also Strong

Yu-Ting Lin, Deborah J. MacInnis, Andreas B. Eisingerich

Journal of Marketing

Select article: Consumer Innovativeness Influence on Really New Product Adoption

Retricted access

Research article

First published 2012-8

Consumer Innovativeness Influence on Really New Product Adoption

Chih-Wei Chao, Mike Reid, Felix T. Mavondo

Australasian Marketing Journal

Select article: Factors that Influence the Adoption and Diffusion of New Wine Products

Retricted access

Research article

First published 1996-5

Factors that Influence the Adoption and Diffusion of New Wine Products

Tim H. Dodd

Journal of Hospitality & Tourism Research

Select article: The Influence of New Product Characteristics on Rate of Adoption

Retricted access

Research article

First published 2012-12

The Influence of New Product Characteristics on Rate of Adoption

Brian A. Vander Schee

Journal of Marketing Education

Select article: Predicting new product adoption using Bayesian truth serum

Retricted access

Research article

First published 2011-2

Predicting new product adoption using Bayesian truth serum

Patrick J. Howie, Ying Wang, Joanne Tsai

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Select article: New Product Adoption in Industrial Markets: A Framework for Analysis

Retricted access

Research article

First published 1969-7

New Product Adoption in Industrial Markets: A Framework for Analysis

Frederick E. Webster

Journal of Marketing

Select article: Core versus Peripheral Innovations: The Effect of Innovation Locus on Consumer Adoption of New Products

Retricted access

Research article

First published 2015-6

Core versus Peripheral Innovations: The Effect of Innovation Locus on Consumer Adoption of New Products

Zhenfeng Ma, Tripat Gill, Ying Jiang

Journal of Marketing Research

Select article: Managing Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation

Retricted access

Research article

First published 2008-6

Managing Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation

Raquel Castaño, Mita Sujan, Manish Kacker [...]

Journal of Marketing Research

1
2
3
•••
128
10 / page

Article type

Publication date

Subjects

Access