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Research article

First published 2006-06

It’s New but Is It Good? New Product Development and Macromarketing

Donald R. Lehmann

Journal of Macromarketing

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Research article

First published 2016-3

New Product Creativity: Understanding Contract Specificity in New Product Introductions

Tereza Dean, David A. Griffith, Roger J. Calantone

Journal of Marketing

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Research article

First published 2016-12

To Preannounce or Not: New Product Development in a Competitive Duopoly Market

Ted Klastorin, Hamed Mamani, Yong‐Pin Zhou

Production and Operations Management

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Research article

First published 2017-09

Optimal Policies for Selling New and Remanufactured Products

Xiaoming Yan, Xiuli Chao, Ye Lu [...]

Production and Operations Management

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Research article

First published 2014-12

New Product Development and Performance in the Banking Industry

Sook-Fun Fong, May-Chiun Lo, T. Ramayah

Asia-Pacific Journal of Management Research and Innovation

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Research article

First published 2006-04

Knowledge Creation in New Product Development Projects

Anja Schulze, Martin Hoegl

Journal of Management

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Research article

First published 2016-04

Product Modularity,Process Modularity,and New Product Introduction Performance: Does Complexity Matter?

Shawnee K. Vickery, Xenophon Koufteros, Cornelia Dröge [...]

Production and Operations Management

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Research article

First published 2005-12

A Retrospective Look at Production and Operations Management Articles on New Product Development

V. Krishnan, Christoph H. Loch

Production and Operations Management

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Research article

First published 2010-8

Managing Sales Force Product Perceptions and Control Systemsinthe Success of New Product Introductions

Michael Ahearne, Adam Rapp, Douglas E. Hughes [...]

Journal of Marketing Research

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Research article

First published 2014-8

Integrating Product-Service System Tools into New Product Development Processes

Vanessa Christina Ribeiro, Milton Borsato

Journal of Integrated Design and Process Science

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