Sage Journals: Discover world-class research

Retricted access

Research article

First published 2017-3

How to Separate the Wheat from the Chaff: Improved Variable Selection for New Customer Acquisition

Sebastian Tillmanns, Frenkel Ter Hofstede, Manfred Krafft [...]

Journal of Marketing

Retricted access

Research article

First published 1995-11

New Customer Acquisition: Prospecting Models and the use of Commercially Available External Data

Thomas S. Lix, Paul D. Berger, Thomas L. Magliozzi

Journal of Interactive Marketing

Retricted access

Research article

First published 2014-8

For New Customers Only: A Study on the Effect of Acquisition Campaigns on a Service Company's Existing Customers’ CLV ☆

Sietske Lhoest-Snoeck, Erjen van Nierop, Peter C. Verhoef

Journal of Interactive Marketing

Retricted access

Research article

First published 2015-2

Managing Customer Acquisition Risk Using Co-operative Databases

Hongju Liu, Joseph Pancras, Malcolm Houtz

Journal of Interactive Marketing

Retricted access

Research article

First published 2016-10

Customer Acquisition and Retention Spending: An Analytical Model and Empirical Investigation in Wireless Telecommunications Markets

Sungwook Min, Xubing Zhang, Namwoon Kim [...]

Journal of Marketing Research

Retricted access

Research article

First published 2016-08

Dynamic Customer Acquisition and Retention Management

Gregory J. King, Xiuli Chao, Izak Duenyas

Production and Operations Management

Retricted access

Research article

First published 2026-1

Whispers in Your Mind: The Role of Voice Features in Customer Acquisition and Retention

Haifeng Xu, Yi Ding, Yu Ding [...]

Journal of Marketing

Retricted access

Research article

First published 2019-10

When Salespeople Manage Customer Relationships: Multidimensional Incentives and Private Information

Minkyung Kim, K. Sudhir, Kosuke Uetake [...]

Journal of Marketing Research

Retricted access

Research article

First published 2021-9

An integrated model for customer equity estimation based on brand equity

Zahra Qorbani, Hamidreza Koosha, Mohsen Bagheri

International Journal of Market Research

Retricted access

Research article

First published 2009-5

Reversing the Logic: The Path to Profitability through Relationship Marketing

V. Kumar, Ilaria Dalla Pozza, J. Andrew Petersen [...]

Journal of Interactive Marketing

Search results