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Articles (69)

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1-10 of 69 results for negative political advertising

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Select article: Comparative Study on Negative Political Advertisements with Specific Focus on Attack and Rebuttal Television Campaigns from Indian Perspective

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Research article

First published 2017-7

Comparative Study on Negative Political Advertisements with Specific Focus on Attack and Rebuttal Television Campaigns from Indian Perspective

Mitesh M. Jayswal

Journal of Creative Communications

Select article: Stealing Thunder in Negative Political Advertising: The Persuasive Impact of One-sided and Two-sided Negative Messages on Partisan Individuals

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Research article

First published 2020-3

Stealing Thunder in Negative Political Advertising: The Persuasive Impact of One-sided and Two-sided Negative Messages on Partisan Individuals

Kenneth Kim

Journal of Creative Communications

Select article: Examining the Possible Corrosive Impact of Negative Advertising on Citizens' Attitudes toward Politics

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Research article

First published 2009-03

Examining the Possible Corrosive Impact of Negative Advertising on Citizens' Attitudes toward Politics

Robert A. Jackson, Jeffery J. Mondak, Robert Huckfeldt

Political Research Quarterly

Select article: Separate and Unequal Effects: Information,Political Sophistication and Negative Advertising in American Elections

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Research article

First published 2005-09

Separate and Unequal Effects: Information,Political Sophistication and Negative Advertising in American Elections

Daniel Stevens

Political Research Quarterly

Select article: Reinforcing Spirals of Negative Affects and Selective Attention to Advertising in a Political Campaign

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Research article

First published 2012-6

Reinforcing Spirals of Negative Affects and Selective Attention to Advertising in a Political Campaign

Christian Schemer

Communication Research

Select article: Third-Person Effects and the Differential Impact in Negative Political Advertising

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Other

First published 1991-12

Third-Person Effects and the Differential Impact in Negative Political Advertising

Jeremy Cohen, Robert G. Davis

Journalism & Mass Communication Quarterly

Select article: Negative Political Advertising: Some Effects from the 13th Indian General Election 1999

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Research article

First published 2000-8

Negative Political Advertising: Some Effects from the 13th Indian General Election 1999

Mukul P. Gupta

Global Business Review

Select article: Do Voters Perceive Negative Campaigns as Informative Campaigns?

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Research article

First published 2010-5

Do Voters Perceive Negative Campaigns as Informative Campaigns?

John Sides, Keena Lipsitz, Matthew Grossmann

American Politics Research

Select article: The Long-Term and Geographically Constrained Effects of Campaign Advertising on Political Polarization and Sorting

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Research article

First published 2018-1

The Long-Term and Geographically Constrained Effects of Campaign Advertising on Political Polarization and Sorting

Travis N. Ridout, Erika Franklin Fowler, Michael M. Franz [...]

American Politics Research

Select article: The Super Bowl as a Platform for Political Advertising: An Experimental Investigation of Third-person Perception Among Partisan Viewers

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Research article

First published 2025-9

The Super Bowl as a Platform for Political Advertising: An Experimental Investigation of Third-person Perception Among Partisan Viewers

Kenneth E. Kim

Media Watch

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