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Research article

First published 2024

Exploring the Influence of Positive- and-Negative Electronic Word of Mouth on Online Consumer Behaviour and Customer Loyalty

Regina Velnadar, Sunitha Chelliah Kumaravel, Jaheera Thasleema Abdul Lathief [...]

FIIB Business Review

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Research article

First published 2025-8

Countering Virtual Brand Sabotage: The Power of Informative Responses

Krista Hill Cummings, Dennis Herhausen, Anne L. Roggeveen [...]

Journal of Service Research

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Research article

First published 2019-1

How eWord of Mouth valences affect price perceptions

Wai Ki Liang, David Corkindale

International Journal of Market Research

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Research article

First published 2013-11

Who Chose this Restaurant Anyway? The Effect of Responsibility for Choice,Guarantees,and Failure Stability on Customer Complaining

Lisa McQuilken, Nichola Robertson

Journal of Hospitality & Tourism Research

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Research article

First published 2021-4

Extremely Negative Ratings and Online Consumer Review Helpfulness: The Moderating Role of Product Quality Signals

Raffaele Filieri, Elisabetta Raguseo, Claudio Vitari

Journal of Travel Research

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Research article

First published 2007-5

Choice Goal Attainment and Decision and Consumption Satisfaction

Mark Heitmann, Donald R. Lehmann, Andreas Herrmann

Journal of Marketing Research

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Research article

First published 2022-09

Underlying Mechanisms of Brand Feedback's Mixed Effects in E-Commerce: Roles of Perceived Controllability,Stability,and Brand Trust

Manu Bhandari, Po-Lin Pan

Cyberpsychology,Behavior,and Social Networking

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Research article

First published 2012-8

Online Damage Control: The Effects of Proactive versus Reactive Webcare Interventions in Consumer-generated and Brand-generated Platforms

Guda Van Noort, Lotte M. Willemsen

Journal of Interactive Marketing

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Research article

First published 2022-11

The Electronic Word-of-Mouth (eWOM) Implications of Mainstream Channel Distribution and Sales by Niche Brands

Jake D. Hoskins, Jameson K. Watts

Journal of Interactive Marketing

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Research article

First published 2013-8

Online Customer Reviews of Hotels

Santiago Melián-González, Jacques Bulchand-Gidumal, Beatriz González López-Valcárcel

Cornell Hospitality Quarterly

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