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Articles (511)

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1-10 of 511 results for negative advertisements

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Select article: Reexamining the Effects of Electoral Competition on Negative Advertising

Retricted access

Research article

First published 2021

Reexamining the Effects of Electoral Competition on Negative Advertising

Kevin K. Banda

American Politics Research

Select article: Comparative Study on Negative Political Advertisements with Specific Focus on Attack and Rebuttal Television Campaigns from Indian Perspective

Retricted access

Research article

First published 2017-7

Comparative Study on Negative Political Advertisements with Specific Focus on Attack and Rebuttal Television Campaigns from Indian Perspective

Mitesh M. Jayswal

Journal of Creative Communications

Select article: Going positive: The effects of negative and positive advertising on candidate success and voter turnout

Open access

Research article

First published 2016-1

Going positive: The effects of negative and positive advertising on candidate success and voter turnout

Liam C Malloy, Shanna Pearson-Merkowitz

Research & Politics

Select article: Stealing Thunder in Negative Political Advertising: The Persuasive Impact of One-sided and Two-sided Negative Messages on Partisan Individuals

Retricted access

Research article

First published 2020-3

Stealing Thunder in Negative Political Advertising: The Persuasive Impact of One-sided and Two-sided Negative Messages on Partisan Individuals

Kenneth Kim

Journal of Creative Communications

Select article: Negative Consequences of Storytelling in Native Advertising

Retricted access

Research article

First published 2020-11

Negative Consequences of Storytelling in Native Advertising

Jamie L. Grigsby, Hillary N. Mellema

Journal of Interactive Marketing

Select article: Is Negative Advertising Effective for Female Candidates?

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Other

First published 2003-07

Is Negative Advertising Effective for Female Candidates?

Ann Gordon, David M. Shafie, Ann N. Crigler

The International Journal of Press/Politics

Select article: Separate and Unequal Effects: Information,Political Sophistication and Negative Advertising in American Elections

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Research article

First published 2005-09

Separate and Unequal Effects: Information,Political Sophistication and Negative Advertising in American Elections

Daniel Stevens

Political Research Quarterly

Select article: The Relationship between Anxiety and Positive and Negative Advertising Appeals

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Research article

First published 1970-2

The Relationship between Anxiety and Positive and Negative Advertising Appeals

John J. Wheatley, Sadaomi Oshikawa

Journal of Marketing Research

Select article: Third-Person Effects and the Differential Impact in Negative Political Advertising

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Other

First published 1991-12

Third-Person Effects and the Differential Impact in Negative Political Advertising

Jeremy Cohen, Robert G. Davis

Journalism & Mass Communication Quarterly

Select article: Examining the Possible Corrosive Impact of Negative Advertising on Citizens' Attitudes toward Politics

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Research article

First published 2009-03

Examining the Possible Corrosive Impact of Negative Advertising on Citizens' Attitudes toward Politics

Robert A. Jackson, Jeffery J. Mondak, Robert Huckfeldt

Political Research Quarterly

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