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Articles (270)

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1-10 of 270 results for nationality-based segmentation

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Select article: International Market Segmentation Based on Consumer–Product Relations

Retricted access

Research article

First published 1999-2

International Market Segmentation Based on Consumer–Product Relations

Frenkel Ter Hofstede, Jan-Benedict E.M. Steenkamp, Michel Wedel

Journal of Marketing Research

Select article: The travel behaviours of international students

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Research article

First published 2013-10

The travel behaviours of international students

Sarah Gardiner, Brian King, Hugh Wilkins

Journal of Vacation Marketing

Select article: A Cross-National and Cross-Cultural Approach to Global Market Segmentation: An Application Using Consumers’ Perceived Service Quality

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Research article

First published 2010-9

A Cross-National and Cross-Cultural Approach to Global Market Segmentation: An Application Using Consumers’ Perceived Service Quality

James Agarwal, Naresh K. Malhotra, Ruth N. Bolton

Journal of International Marketing

Select article: Consumer Participation in the Informal Economy

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Research article

First published 1987-12

Consumer Participation in the Informal Economy

Kevin F McCrohan, James D. Smith

Journal of the Academy of Marketing Science

Select article: Information Sources Used by European Tourists: A Cross-National Study

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Research article

First published 2018-2

Information Sources Used by European Tourists: A Cross-National Study

Tor Korneliussen, Michael Greenacre

Journal of Travel Research

Select article: How do Europeans travel in Australia? Examining cultural convergence in travel behaviour

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Research article

First published 2014-1

How do Europeans travel in Australia? Examining cultural convergence in travel behaviour

Birgit Muskat, Matthias Muskat, Alice Richardson

Journal of Vacation Marketing

Select article: Segmenting Sport Fans Using Brand Associations: A Cluster Analysis

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Research article

First published 2007-3

Segmenting Sport Fans Using Brand Associations: A Cluster Analysis

Stephen D. Ross

Sport Marketing Quarterly

Select article: Executive Insights: Emerging Market Segments in a Transitional Economy: A Study of Urban Consumers in China

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Research article

First published 2001-3

Executive Insights: Emerging Market Segments in a Transitional Economy: A Study of Urban Consumers in China

Geng Cui, Qiming Liu

Journal of International Marketing

Select article: Ste p Two in Benefit Segmentation: Learning the Benefits Realized by Major Travel Markets

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Research article

First published 1985-07

Ste p Two in Benefit Segmentation: Learning the Benefits Realized by Major Travel Markets

Arch G. Woodside, Laurence W. Jacobs

Journal of Travel Research

Select article: Multichannel Philanthropists Versus Cash Contributors: Segmenting Charitable Donors in the Digital Age

Open access

Research article

First published 2025

Multichannel Philanthropists Versus Cash Contributors: Segmenting Charitable Donors in the Digital Age

David J. Hart, M. Sinan Gonul

Nonprofit and Voluntary Sector Quarterly

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