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1-10 of 152 results for name-price effect

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Select article: Name-Letters and Birthday-Numbers: Implicit Egotism Effects in Pricing

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Research article

First published 2014-5

Name-Letters and Birthday-Numbers: Implicit Egotism Effects in Pricing

Keith S. Coulter, Dhruv Grewal

Journal of Marketing

Select article: The Effect of Price,Brand Name,and Store Name on Buyers’ Perceptions of Product Quality: An Integrative Review

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Research article

First published 1989-8

The Effect of Price,Brand Name,and Store Name on Buyers’ Perceptions of Product Quality: An Integrative Review

Akshay R. Rao, Kent B. Monroe

Journal of Marketing Research

Select article: An Investigation into Consumer Search and Evaluation Behaviour: Effect of Brand Name and Price Perceptions

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Research article

First published 2016-3

An Investigation into Consumer Search and Evaluation Behaviour: Effect of Brand Name and Price Perceptions

Kavita Sharma, Shivani Garg

Vision: The Journal of Business Perspective

Select article: Effect of Private,Designer,and National Brand Names on Shoppers' Perception of Apparel Quality and Price

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Research article

First published 1991-01

Effect of Private,Designer,and National Brand Names on Shoppers' Perception of Apparel Quality and Price

Sandra M. Forsythe

Clothing and Textiles Research Journal

Select article: Effects of Price,Brand,and Store Information on Buyers’ Product Evaluations

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Research article

First published 1991-8

Effects of Price,Brand,and Store Information on Buyers’ Product Evaluations

William B. Dodds, Kent B. Monroe, Dhruv Grewal

Journal of Marketing Research

Select article: A Comparison of Apparel Garment Prices By National,Retail,And Private Labels

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Research article

First published 2003-06

A Comparison of Apparel Garment Prices By National,Retail,And Private Labels

Pamela S. Norum

Clothing and Textiles Research Journal

Select article: Generic entry and effect of market competition on outpatient pharmacy drug prices

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Research article

First published 2024-6

Generic entry and effect of market competition on outpatient pharmacy drug prices

Mohammed Jamjoom, Reem D Almutairi, Enrique Seoane-Vazquez [...]

Journal of Generic Medicines: The Business Journal for the Generic Medicines Sector

Select article: How Brand Names Affect the Demand for Twin Automobiles

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Research article

First published 1998-5

How Brand Names Affect the Demand for Twin Automobiles

Mary W. Sullivan

Journal of Marketing Research

Select article: An Empirical Analysis of Bidding Fees in Name-your-own-price Auctions

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Research article

First published 2010-11

An Empirical Analysis of Bidding Fees in Name-your-own-price Auctions

Martin Bernhardt, Martin Spann

Journal of Interactive Marketing

Select article: The effects of reference prices on bidding behavior in interactive pricing mechanisms

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Research article

First published 2008-11

The effects of reference prices on bidding behavior in interactive pricing mechanisms

Agnieszka Wolk, Martin Spann

Journal of Interactive Marketing

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