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1-5 of 5 results for myopic marketing spending

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Research article

First published 2024-11

Can Words Speak Louder Than Actions? Using Top Management Teams’ Language to Predict Myopic Marketing Spending

Andre Martin, Tarun Kushwaha

Journal of Marketing

Retricted access

Research article

First published 2019-5

With Power Comes Responsibility: How Powerful Marketing Departments Can Help Prevent Myopic Management

Raji Srinivasan, Nandini Ramani

Journal of Marketing

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Research article

First published 2010-8

The Theory and Practice of Myopic Management

Natalie Mizik

Journal of Marketing Research

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Research article

First published 2012-9

You get what you Pay for: The Effect of Top Executives’ Compensation on Advertising and R&D Spending Decisions and Stock Market Return

Imran S. Currim, Jooseop Lim, Joung W. Kim

Journal of Marketing

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Research article

First published 2017

Who Should the Military Recruit? The Effects of Institutional,Occupational,and Self-Enhancement Enlistment Motives on Soldier Identification and Behavior

Todd D. Woodruff

Armed Forces & Society