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1-10 of 10 results for myopic marketing management

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Select article: With Power Comes Responsibility: How Powerful Marketing Departments Can Help Prevent Myopic Management

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Research article

First published 2019-5

With Power Comes Responsibility: How Powerful Marketing Departments Can Help Prevent Myopic Management

Raji Srinivasan, Nandini Ramani

Journal of Marketing

Select article: Can Words Speak Louder Than Actions? Using Top Management Teams’ Language to Predict Myopic Marketing Spending

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Research article

First published 2024-11

Can Words Speak Louder Than Actions? Using Top Management Teams’ Language to Predict Myopic Marketing Spending

Andre Martin, Tarun Kushwaha

Journal of Marketing

Select article: Share Repurchases and Myopia: Implications on the Stock and Consumer Markets

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Research article

First published 2018-3

Share Repurchases and Myopia: Implications on the Stock and Consumer Markets

David Bendig, Daniel Willmann, Steffen Strese [...]

Journal of Marketing

Select article: The Theory and Practice of Myopic Management

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Research article

First published 2010-8

The Theory and Practice of Myopic Management

Natalie Mizik

Journal of Marketing Research

Select article: Total Relationship Marketing: Experimenting with a Synthesis of Research Frontiers

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Research article

First published 1999-6

Total Relationship Marketing: Experimenting with a Synthesis of Research Frontiers

Evert Gummesson

Australasian Marketing Journal

Select article: Dynamic Pricing in the Presence of Myopic and Strategic Consumers: Theory and Experiment

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Research article

First published 2017-01

Dynamic Pricing in the Presence of Myopic and Strategic Consumers: Theory and Experiment

Mirko Kremer, Benny Mantin, Anton Ovchinnikov

Production and Operations Management

Select article: You get what you Pay for: The Effect of Top Executives’ Compensation on Advertising and R&D Spending Decisions and Stock Market Return

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Research article

First published 2012-9

You get what you Pay for: The Effect of Top Executives’ Compensation on Advertising and R&D Spending Decisions and Stock Market Return

Imran S. Currim, Jooseop Lim, Joung W. Kim

Journal of Marketing

Select article: Managing concurrent execution of multiple activities in product development process

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Research article

First published 2020-9

Managing concurrent execution of multiple activities in product development process

Gyesik Oh, Yoo Suk Hong

Concurrent Engineering

Select article: The Search for the Golden Ticket: A Value Chain and VRIO Experiential Exercise

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Research article

First published 2024-10

The Search for the Golden Ticket: A Value Chain and VRIO Experiential Exercise

Tera L. Galloway

Journal of Management Education

Select article: More Light but Less Sight? The Dual Effect of Information Transparency on Firm Innovation

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Research article

First published 2025

More Light but Less Sight? The Dual Effect of Information Transparency on Firm Innovation

Giacomo Marchesini, Raffaele Conti, Giovanni Valentini

Journal of Management

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