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Articles (18)

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1-10 of 18 results for myopic consumers

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Select article: Dynamic Pricing in the Presence of Myopic and Strategic Consumers: Theory and Experiment

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Research article

First published 2017-01

Dynamic Pricing in the Presence of Myopic and Strategic Consumers: Theory and Experiment

Mirko Kremer, Benny Mantin, Anton Ovchinnikov

Production and Operations Management

Select article: Share Repurchases and Myopia: Implications on the Stock and Consumer Markets

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Research article

First published 2018-3

Share Repurchases and Myopia: Implications on the Stock and Consumer Markets

David Bendig, Daniel Willmann, Steffen Strese [...]

Journal of Marketing

Select article: Turning Consumers Green: From Green Marketing Myopia to Our 2020 Vision

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Article commentary

First published 2020-02

Turning Consumers Green: From Green Marketing Myopia to Our 2020 Vision

Edwin R. Stafford, Antje R.H. Graul

Sustainability and Climate Change

Select article: Advance Selling in the Presence of Speculators and Forward‐Looking Consumers

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Research article

First published 2013-05

Advance Selling in the Presence of Speculators and Forward‐Looking Consumers

Wei Shi Lim, Christoper S. Tang

Production and Operations Management

Select article: To Lease or to Buy? A Structural Model of a Consumer's Vehicle and Contract Choice Decisions

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Research article

First published 2007-8

To Lease or to Buy? A Structural Model of a Consumer's Vehicle and Contract Choice Decisions

Srabana Dasgupta, S. Siddarth, Jorge Silva-Risso

Journal of Marketing Research

Select article: Multiproduct Dynamic Pricing With Popularity Bias

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Research article

First published 2026

Multiproduct Dynamic Pricing With Popularity Bias

Yang Lu, Xiaoming Yan, Yugang Yu

Production and Operations Management

Select article: Essay on Moral Marketer Behaviour: Beyond Corporate Social Responsibility

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Research article

First published 2017-6

Essay on Moral Marketer Behaviour: Beyond Corporate Social Responsibility

Ronald Paul Hill

Global Business Review

Select article: Save Like the Joneses

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Research article

First published 2015-8

Save Like the Joneses

Karen Page Winterich, Gergana Y. Nenkov

Journal of Service Research

Select article: Advance Selling to Strategic Consumers: Preorder Contingent Production Strategy with Advance Selling Target

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Research article

First published 2018-07

Advance Selling to Strategic Consumers: Preorder Contingent Production Strategy with Advance Selling Target

Mike Mingcheng Wei, Fuqiang Zhang

Production and Operations Management

Select article: Electronic Service Quality and Value

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Review article

First published 2013-5

Electronic Service Quality and Value

Jose M. Barrutia, Ainhize Gilsanz

Journal of Service Research

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